Anew National Health Service campaign aimed at highlighting the different ways that patients can gain access to NHS resources, including pharmacies, over the winter period will begin in November.
Speaking at the press launch of "Choose the right remedy this winter" on October 28, Ms Gisela Stuart (Parliamentary Under Secretary of State for Health) said that the public were not aware of the wide range of resources available to them when they became ill and that the campaign would help them to use NHS services more appropriately This was particularly important this year because of the extended Christmas and New Year holiday.
She added that the series of posters and advertisements to be used presented a more co-ordinated approach to providing winter health care than in previous years. The programme had included input from pharmacists, general practitioners, hospitals and social services.

Ms Stuart in conversation with Mr D'Arcy and Mrs Glover during the launch of the new campaign