Projecting shop front signs carrying advertisements and the pharmacy green cross will become a common sign soon as the company promoting them says that it has signed up 3,000 pharmacies.
Mr Malcolm Preston (managing director, Sure Retail Media) told The Journal on December 20, 1999, that the first 100 signs had already been erected. These would carry advertising for Nurofen (see left). Around 3,000 pharmacies had signed contracts for the new signs and these were expected by be in place by the spring, he said.
The signs are available free of charge to members of the National Pharmaceutial Association. Pharmacies wishing to display them can sign up for contracts of three or five years. The three-year contracts pay pharmacies £25 per year and the five-year contracts will pay a sum of between £550 as a guaranteed minimum and £850 depending on the amount of advertising revenue raised.
Each advertisement will be displayed for a minimum of three months and will be changed by Sure Retail Media.