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The Pharmaceutical Journal Vol 264 No 7087 p398
March 11, 2000 Clinical

Challenging "cool"

challenging cool An exhibition at the Design Museum, London, on No-Smoking Day, showed pictures taken by photography students who had been asked to challenge images, often portrayed to young people, of smoking as cool and sophisticated. The winning photograph (shown), by Alex Handley, shows his daughter mimicking her mother by "smoking" a pencil. "Seeing the picture . . . prompted me to think hard about giving up. We realised children can absorb and imitate so much more than we realise," said Mr Handley. The exhibition was sponsored by Smithkline Beecham