Lloyds Pharmacy has started running its first television advertisements. The
£1m campaign will be shown in the HTV and Meridian regions until Christmas.
The main 40-second commercial focuses on the role of the pharmacist at Lloyds
Pharmacy. It was shot on location in north east England and the Scottish borders.
A series of 10-second product commercials highlight four areas to be marketed
over the autumn period: baby products, vitamins, winter remedies and Christmas
fragrances.
The current campaign is a pilot to test customer reaction ahead of the advertisements
being shown nationally next year. Comparisons will be made between branches
in areas where the advertisements are being shown and where they are not. The
company has now rebranded all of its branches under the Lloyds Pharmacy name.