Community pharmacists should consider appearing on local radio programmes in
order to boost their profile, Dr Ed Doolan (presenter, BBC Radio WM) told the
Conference banquet on September 11.
“Let me tell you something useful. As a radio presenter I have found that
your profession is neither hated nor loved. People do not telephone my show
to tell me that you are the best, but neither do they call to say you are the
worst.
“You need to be more proactive. Make yourself known to your local radio
station. It will not hurt your business. You will be able to raise the profile
of yourself and your profession. Local radio stations are talking to the public
every day and they want you to appear.”
Dr Doolan’s comments were backed by the President of the Royal Pharmaceutical
Society (Mrs Christine Glover) in her address to the banquet. “We need
to raise our profile in every way that we can,” she said.