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The Pharmaceutical Journal Vol 265 No 7117 p504
October 07, 2000 Onlooker

Virtues of moderation

Moderation is a virtue that has grown rare in modern society. Essentially it calls for limitation of demands, reduction of desires and the avoidance of extremes, so that in the last resort it demands discipline. Recently we have seen a dispute over fuel and its ramifications, brought about by the failure of moderation and the operation of greed.
Many people, perhaps most people, are fuelled by the desire to acquire as much as possible of material goods in the shortest time, irrespective of possible repercussions upon other people. Anyone failing to live by this creed may be despised as weak and devoid of ambition. In this attitude we follow the lead of our political end lousiness leaders, who openly pursue the policy of push and grab. Keen competition, we are taught, is excellence and the main contribution to the welfare of society, since it is in essence every man for himself, and, as Lord Macaulay stated, “moderation in war is imbecility”. He might well have equated our competitive madness with warfare.
As we have seen, when supplies of fuel, food or domestic necessities threaten to become scarce, people stockpile them, to make sure their standard of living will be maintained, however their neighbours may suffer. When huge transnational organisations are discontented with their profits, they merge with their competitors to form even mightier ones, to the extent that governments have to bow to their demands and our talk of democratic decisions grows meaningless. In matters of health and medical treatment, both doctors and patients increase their demands for remedies. When the demand becomes immoderate, consumption of drugs increases and the incidence of adverse effects and waste follows suit. With moderation, all these crises may be avoided.
Philosophers have often pronounced on the significance of moderation. Early in the 17th century Bacon recognised the difficulty when he remarked: “Nil moderatum vulgo gratum est”, meaning that mobs do not welcome moderation. Leigh Hunt in the 19th century agreed: ‘‘A playful moderation in politics is just as absurd as a remonstrative whisper to a mob.” Much earlier, St Augustine recognised that: “To many, total abstinence is easier than perfect moderation.” Joseph Hall, Bishop of Exeter and then of Norwich in the early years of the 17th century, at a time of great civil disturbances during which his outspoken opinions earned him a spell in the Tower of London and his ejection from office, expressed his idea of moderation in a notable sentence. “Moderation,” he wrote, “is the silken string running through the pearl chain of all virtues.” The metaphor, it seems to me, is singularly apt in all its aspects.