From Mr M. W. Jackson, MRPharmS
SIR,—Reading the conference report in this week’s Journal has confirmed
my view that we have very ineffective public relations within our profession
(PJ, September 30, p492).
The guest speaker at the banquet, Dr Ed Doolan, told us something most of us
knew already: that we are extremely poor at promoting ourselves. “You need
to be more proactive, make yourselves known to your local radio stations. It
will not hurt your business” were his words. Even the President had to
agree as she approved, and appeared to concur with his views.
Why do we not buy the services of Christine Hancock who has worked wonders for
the nursing profession during the past five years?
During the recent fuel crisis we were told tales of woe by the media as to how
the doctors and nurses could cope bereft of deliveries. Never once did I see
on television the difficulties patients would experience in obtaining their
medical supplies from their pharmacy or the problems pharmacists would face
attempting to deliver oxygen supplies.
I actually saw on one television programme a panel of experts debating the problem,
including Christine Hancock representing the National Health Service. I can
only say: “Good on you, Christine. Like to come and work for us?”
Maurice Jackson
Brent Knoll,
Somerset