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The Pharmaceutical Journal Vol 265 No 7119 p600
October 21, 2000 Letters

Packaging

Pretty patterns

From Mr K. J. E. Field, MRPharmS

SIR,—I refer to the letter from Mr Hopkins (PJ, September 23, p444) and I am in complete agreement with his letter detailing the extreme difficulties experienced by we youngsters of 80-years-plus in accessing our medication, and, additionally, the problem of reading the patient information leaflets.
The current practice of using “designer colours” on packs and instruction inserts makes it impossible for me to read these when, for example, the text is printed in red on an orange coloured background.
It makes a pretty pattern I agree, but to me the words are invisible. Whatever happened to plain black on white?

Kenneth Field
Birmingham