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The Pharmaceutical Journal Vol 265 No 7120 p664
October 28, 2000 Forum

Institute of Pharmacy Management International

Working together on pharmacy's future

The autumn weekend conference of the Institute of Pharmacy Management International (IPMI) took place in Lincoln on October 21 and 22, and had the theme of "Turning opportunity into practice"

Getting the most out of the Government’s plans for the future of pharmacy required partnerships of various types, according to speakers at the IPMI conference.
The profession needed to work in partnership with the Department of Health to ensure that new services did not adversely affect existing services. Pharmacy organisations had to work together rather than rigidly sticking to their own agendas. And pharmacy needed to work with other health care professions and with patients if the Government’s plans for the National Health Service were to be implemented effectively.
Opening the conference, the institute’s chairman, Mr MIKE RUDIN reminded participants that the Government wanted fast and convenient access to NHS services for patients. This offered a host of opportunities to be grasped by the profession.

Facing the threats
While the Government had delivered the goods in its pharmacy plan, competitive forces would affect independent contractors, said Mr ALAN TWEEDIE (Pharmaceutical Services Negotiating Committee member responsible for the project on medicines management in community pharmacy). Threats included the entry of new service providers. Internally, in pharmacy, multiples were increasing. As for potential buyers, the Department of Health had monopolistic power and a possibility was that health authorities and/or primary care trusts would open their own pharmacies, while on the supply front distributors and manufacturers had near monopolistic pricing power.
Other, internal, critical success factors were the need to construct a new service contract and to match pharmacist capability to requirements. A review of the traditional view of supervision would be needed. The pharmacist would continue to be involved but not necessarily in the same fashion as now. However, community pharmacies had the ultimate professional advantage that they could integrate information on the use of over-the-counter and NHS medicines. And some things that pharmacists perceived as threats were not really threats at all.
Concluding, Mr Tweedie said that a range of partnerships was needed to take things forward in primary care. The key, though, was the need to engage patients.

A future, but not as we know it
“There is a future for community pharmacy, but not necessarily as we know it now”, began Mr JOHN D’ARCY (director, National Pharmaceutical Association). Referring to the specific references to pharmacy in the latest guidelines, Mr D’Arcy pointed out that there would be challenges, including redefinition of terms of service. Control of entry, he reminded the audience, would “not be allowed to get in the way” of pharmacies in primary care centres.
So far as e-pharmacy was concerned, what was the difference between that and delivery schemes? A significant number of medicines were already not delivered to the final user. There was too, the new concept, of local pharmaceutical services and these would mean competition for service payments. However, the plan was an invitation to treat. Pharmacy had to formulate proposals and counter-proposals, and strike a balance between its and the Department’s needs.
There was an inherent value in having 12,000 walk-in centres. The Department could not push so hard that it wrecked the existing service. The two sides had to work together, flexibly and creatively.
Pharmacy could not argue with the Government’s aims. The Department’s agenda was clear but a lot of detail was not thought through, and pharmacy had to make most of the opportunities presented.

Increased competition
Competition among community pharmacists would increase in three areas, said Mr STEPHEN AXON (general secretary, PSNC). The first was retail parks, where the freedom to open had everything to with competition but very little to do with service. He described them as “little islands in a sea of control”, and asked where the seashore would be. Regulations would need to be carefully drafted.
The second area was primary care centres. The PSNC had stressed the necessity of liaison to prevent a vacuum developing around them. What, he asked was the motive for primary care centres? Was it an effort to get private capital into NHS primary care?
The third area was competition in out-of-hours services, including dedicated out-of-hours services. There was a current anomaly whereby to apply for a contract for such services a contractor needed to open in normal contract hours. There was already one contract application on the basis of desirability simply because of extended hours. Health authorities would have to review such services in partnership with existing contractors, and he agreed with Mr D’Arcy that the words in the plan had to be read. In his view there was scope for extra hours within the current regulations.
The danger to pharmacy lay in a lack of unity, since each pharmacy body had its own agenda. He was concerned that what he described as the “divisive” approach of the Royal Pharmaceutical Society’s October Council meeting (PJ, October 14, p547) was playing into hands of the Government. He ended with the thought that community pharmacists were likely to be most successful in the competition stakes because they were used to it! — Contributed.

The contractor as prescribing adviser

A role for the pharmacy contractors as prescribing adviser for local medical practice was described to the conference by Mr MIKE WILLIAMS (proprietor pharmacist, Solihull). Giving advice on getting started, he emphasised the need to have clear objectives, to identify all costs and to bear in mind that any proposal should be a two-way exercise. During the process it was vital to audit, to review actions and to provide regular reports and recommendations, including projected savings. It was also necessary to see that agreed recommendations were implemented. Asked about costings, Mr Williams said that he charged £200 a session, or about £50 per hour. It was cost-effective: general medical practitioners were pleased and saw the service as cheap.

Human rights and the patient

Examining the issue of human rights from the point of view of the patient, Mr CHRIS FRIEND (board member, Genetic Interest Group) said that the Human Rights Act 1998 was likely to have an impact on pharmacy practice in both general and specific ways. An important general principle was whether a patient would have the right to receive what the health authority felt was an “unaffordable” drug. More specific issues included informed consent and the right to refuse treatment.
Mr Friend ended by quoting from the Alma-Ata declaration (International Conference on Primary Health Care, 1978): “The people have the right and duty to participate individually and collectively in the planning and implementation of their health care.”