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Moss sees total health as its vision for the future
Moss Pharmacy is to open three total health format pharmacies
in July. As well as pharmacy, the branches will provide chiropody and
diagnostic testing services (PJ, May 20, 2000, p751).
Steve Duncan (managing director and superintendent pharmacist, Moss) told
The Journal at a briefing in London on April 6 that the total health
concept was where the company saw community pharmacy in 10 years' time.
Total health has been part of the company's corporate vision for the past
five years. Mr Duncan says that there is now more recognition at a local
level among primary care groups and trusts about what pharmacy has to
offer. Moss has around 40 pharmacists working in the field talking to
PCG/Ts and they are seeing doors opened to them.
The primary care pharmacists are involved in giving prescribing advice
to general practitioners, training care workers in residential homes,
and the NHS Direct pharmacy pilot in Colchester. Around £90,000
has been raised from PCG/Ts for private counselling areas in pharmacies.
Moss Pharmacy has carried out considerable research into the factors affecting
its pharmacy businesses, such as location, store layout, staff training,
speed of dispensing and customer service. Computer models have been developed
to allow the characteristics of individual stores to be analysed to see
if they are performing above or below the expected level. Mr Duncan says
that speed of dispensing is the biggest driver for gaining or losing prescription
market share. Counselling and advice is the next most important factor
but without speedy dispensing counselling is, in essence, a waste of time
because the customer will not return.
The computer models highlight the value of staff training. A fully trained
member of staff brings in on average £98 more a week in sales than
a new starter.
Moss has set itself a medium-term aim of having a chain of 1,000 pharmacies
(it currently has 702). In the long term it might reach 1,200, but this
will be reviewed if the first aim is achieved.
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