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The Pharmaceutical Journal Vol 266 No 7149 p715
May 26, 2001


The Society

160th Annual General Meeting (May 16 2001)

Statement on resale price maintenance

The following statement on resale price maintenance (RPM) was made during the annual general meeting discussion forum by Mrs Sue Sharpe, Director of Professional Standards for the Society and secretary of the Community Pharmacy Action Group

I think it is of importance to many of you, particularly those of you in community pharmacy, to understand the circumstances that led to the abrupt conclusion of the RPM.

The legislation has remained substantially unchanged since 1964. We were required to get through one of six gateways as the first hurdle to succeeding [in retaining RPM]. The principal gateway we were trying to get through was the one that succeeded in 1970, that significant numbers of pharmacists would close as a sole and direct result of the loss of RPM.

We had tremendous difficulties in obtaining clear evidence of this. Predictive evidence today is based on economic modelling and complex financial analysis. In 1970 these techniques were not developed and the approach taken by the courts was impressionistic.

We employed the economic modeller who had won the Premier League case against the OFT [Office of Fair Trading] and he did a tremendous job in analysing returns from the surveys that some of you may have seen, and other published sources of data. He provided some good material and also provided analysis destroying much of the foundation of the OFT case.

What the picture began to show was that pharmacists that were closed, and there are numbers of them, were closed for a number of reasons, including, but not confined to, loss of RPM and the business loss that is going to flow into the supermarket as a result.

The [members of the restrictive practices] court read carefully all our evidence on this and heard oral evidence from some of our witnesses. At the conclusion of that [the judge and two lay assessors] indicated that they felt that we would not be able to prove our case on closures to a sufficiently high standard to persuade them. As the onus was on us to prove this and not on the OFT, this was fatal.

It also meant, given the way the legislation was written, that the court could not consider the desirability of retaining RPM for pharmacists or the damage caused by loss of RPM. That only arose if we could get through a gateway. Interestingly, the judge said that it would be a bad thing if pharmacists closed. It was not an unsympathetic court but it was a court that thought we could not get through the evidential hurdle.

We met with our legal team to consider the implications of the court's view and all of them were unanimous that to procedure further in the light of this would be folly, and would expose us to a serious risk of having to pay the other side's legal costs.

Our costs are in the millions and that was a serious issue for us. We were all, both industry and professional representatives, unanimous that we had no choice but to withdraw in these circumstances; hence the abrupt and unexpected end of the case. We have learnt today that the OFT intends to pursue an application for their costs. Under the legislation, costs can be awarded for unreasonable conduct; but we do not believe that we have acted unreasonably and our counsels agree.

The judge made it clear that the OFT would have a high hurdle to overcome if they were to succeed in such an application. If, contrary to the advice we have received, we were held liable to pay a sum towards the OFT costs then all who have contributed towards us and have supported CPAG will have to consider how that is to be achieved. The Society has been a tremendous supporter of CPAG from the start and made a substantial contribution to the court costs last year.

In my directorate today and in the Public Affairs Directorate we have been inundated with calls. People have been angry, people have been upset, people have been confused but an absolutely common theme has been the dismay they have expressed at the loss of RPM. If we ever wanted confirmation that it was worth the fight for the last five and a half years to try to retain RPM that, I believe, was it.

I think the Society should be proud of the way in which it has supported community pharmacy and the public as consumers of medicines in the last five and a half years; and proud of the tremendous alliance we have had with the other pharmacy bodies and the OTC industry on this issue. I want to pay particular thanks to nine independent community pharmacy proprietors who were prepared to give evidence to the court, and to expose their businesses and their finances to detailed scrutiny. Three of them: Adrian Giles from Worcester, Rakesh Panesar from Birmingham and Gillian Hawksworth, our member of council, actually went into the witness box and faced gruelling cross-examination. Our council reported that they were all excellent witnesses and did pharmacy proud. For me they are absolute heroes and I think we should thank them.

My own belief is that professional practice in community pharmacy is going to be very much more challenging as a result of the loss of RPM. We have no choice but to face that challenge, and I think it is going to be an important aspect for the profession to work to make it succeed and to ensure that we retain professionalism in the face of what has happened in the last couple of days.

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