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The Pharmaceutical Journal Vol 266 No 7151 p794
June 9, 2001

Forum

Numark/Institute of Pharmacy Management International

Medicines management and the changing role of the pharmacist was the theme of Numark and the Institute of Pharmacy Management International’s joint conference held in Boston, United States, from May 26 to June 1. Speakers at the conference highlighted common problems facing pharmacists in the United Kingdom, the US and New Zealand

Changes to pharmacy role needed for medicines management to succeed
Specialising in complementary medicines
Life after RPM
Similar challenges face pharmacy around the world



Changes to pharmacy role needed for medicines management to succeed

Medicines management is an approach not an activity, Musa Dhalla, chief executive of Pharmalife, told the conference. Medicines management services for patients could be delivered anywhere and not just by pharmacists.

“We need to break away from the premises-based contractor as the core perception of community pharmacy. To offer medicines management individual pharmacists, specialising in different disease areas, will have individual contracts with health care purchasers. Patients will choose between them.”

Numark Ltd is part of a new joint venture which will allow its members to take part in medicines management programmes. The scheme will focus on individual pharmacists rather than pharmacy premises or contractors.

The other partners in the venture are Pharmalife and Positive Solutions Ltd. Pharmalife has established an internet-based medicines management resource centre under the direction of Douglas Simpson, former editor of The Pharmaceutical Journal. The centre will contain background information, documentation, trial results and best practice guidance for pharmacists.

Trials of medicines management services would be starting after the general election was over, Mr Dhalla said. The Government’s 25-site trial was well-structured and proscriptive. It would build on the strengths of community pharmacy but pharmacy input into its development was limited. The Pharmaceutical Services Negotiating Committee’s trial would follow a classical pharmaceutical care model and was designed to show that such services could be delivered through community pharmacies.

“Community pharmacists need to be involved in either local or national trials of medicines management. They need to identify and develop specialist skills and they need to accept that changes to the way they work are needed,” Mr Dhalla said.

Around half of all the £6bn worth of medicines prescribed on the National Health Service were not used properly, John D’Arcy, chief executive of the National Pharmaceutical Association, said. Around £100m worth was returned unused to community pharmacies annually. This was a big problem and it was a shared problem for the Government, the pharmaceutical industry, health care professions and patients. Medicines management was an all-embracing approach to this problem and its implementation would lead to community pharmacists being integrated into primary care.

The basis for medicines management was a repeat dispensing service. In order for repeat dispensing to work there had to be a robust information technology infrastructure. He warned the Government against taking short-cuts in developing this.

David Wood, deputy managing director of Numark, said that the role of community pharmacists had changed from that of compounders to dispensers. It was changing again to being medicines managers and advice givers.

“I do not think any of us will be sad to see the end of the cut-and-snip, lick-and-stick, box-shifting era. It has been the least professionally satisfying for pharmacists and we have been held in low esteem by other health care professionals because of it.”

To help pharmacists Numark is to hold a series of change management training evenings for its shareholders and their managers. These will cover new working procedures and standard operating procedures, time management, management effectiveness and leadership, and customer service. There will also be guidance on applying for Investors in People accreditation. Courses will cost £125 for five two-hour sessions.

Speaking at an Institute of Pharmacy Management session, Professor Ian Jones, professor of pharmacy practice, University of Portsmouth, highlighted a number of problems facing pharmacists taking part in medicines management schemes. These had been uncovered in a small trial conducted by the university.

The biggest problem was that of pharmacists’ time. The trial had shown that the time commitment to medicines management, including preparation for patient visits and follow up with GPs and patients, had been underestimated. Major changes to the pharmacist’s role, particularly in supervision, would be needed if medicines management was to have a realistic chance of working, Professor Jones said. Patient registration would also be needed so that pharmacists could develop complete medication records that included non-prescription and complementary medicine usage.

The good news was that community pharmacists could cope with the clinical aspects of medicines management and those taking part saw a real improvement in job satisfaction.

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Specialising in complementary medicines

Conference participants were able to visit Johnson Drugs, an independent community pharmacy in Waltham, a suburb of Boston. The pharmacy is housed in a converted bank, its third set of premises in 14 years. Stephen Bernardi, the pharmacy’s owner, said that homoeopathic and complementary medicines accounted for around 80 per cent of front-of-shop sales. He had gone into partnership with another pharmacist who was interested in homoeopathy and the pharmacy had an area for consultations and advice on complementary medicines. Johnson Drugs also has a large compounding unit with around 10 per cent of all prescriptions being extemporanously dispensed.

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Life after RPM

The loss of resale price maintenance would mean a volatile few months for independent community pharmacies, Sheila Kelly, executive director, Proprietary Association of Great Britain, said in her presentation to the conference.

Increased price competition meant that no growth in the volume of non-prescription medicines sales was expected this year. There would be some transfer of sales from own-brand to branded items due to heavy advertising. Initial deep discounting would depress the value of sales but this was expected to ease later.

She predicted a reduction in the 3,000 non-prescription medicine lines available at present, some of which had small turnovers. There would be closures of independent pharmacies unless they adapted to the new conditions. Independent pharmacies were not licences to print money and many were running close to the edge.

New rules on promotion had been introduced by the Royal Pharmaceutical Society and the PAGB. These were prompted by the Competition Act 1998 and were designed so that pharmacists were not disadvantaged in competition with other retailers. Under the new rules pharmacies would not be allowed to promote medicines using extra value packs, banded packs, free gifts in packs, vouchers in or on packs, money back guarantees or free samples. Pack labels and leaflets were not supposed to be promotional.

Promotions which were permitted included link sales, vouchers in advertisements, competitions which required proof of purchase to enter, loyalty schemes, low value trial packs and buy-one-get-one-free or three-for-two offers. Mrs Kelly said that the Medicines Control Agency had expressed concern about these latter kinds of multiple-pack promotions and she expected most of the debate to be around this subject for the next few weeks.

The PAGB was working on plans to expand the pharmacy medicine category by encouraging the reclassification of more medicines for recurrent and chronic conditions.

Recurrent conditions which could be diagnosed by doctors or pharmacists using new diagnostic tests or guidelines included obesity, raised cholesterol, osteoporosis, migraine and erectile dysfunction. A single tablet trial pack of Viagra (sildenafil) would be sufficient to test its effectiveness in erectile dysfunction. The pharmaceutical industry would need to develop models by which pharmacists could receive payment for record keeping and services delivered.

Chronic conditions which patients could manage themselves included asthma, diabetes, oral contraception, hormone replacement therapy, peptic ulcers and arthritis. Many of these used safe ingredients to treat minor symptoms over a long period and did not necessarily progress to become major problems. Advice to patients could be given by pharmacists or nurses.

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Similar challenges face pharmacy around the world

Similar challenges of changing roles, manpower shortages and disaffection among newly qualified pharmacists are affecting the practice of pharmacy in North America, New Zealand and the United Kingdom, the conference heard.

DAVID MOROCCO, senior vice-president for marketing, Brooks Pharmacy, said that there was a real shortage of pharmacists in both the United States and Canada, which was forcing up the salaries paid to newly qualified pharmacists.

Brooks has a chain of around 250 pharmacies in the New England area of the US and a similar sized chain in Quebec, Canada. Mr Morocco said that the company used to recruit heavily in Canada for its US stores, but it now found that this was no longer possible. Starting salaries for new pharmacists with a six-year doctor of pharmacy degree in the New England region were now in the region of $100,000 for a 40–42 hour week. In order to retain staff, Brooks was now offering half-hour lunch breaks and closing its stores on major public holidays. It had also reduced the number of pharmacies open 24-hours to only four.

As in the United Kingdom, schools of pharmacy in the United States were now training pharmacists with greater clinical skills but, on graduation, they were still pushing pills. US prescription numbers had risen by 19 per cent last year.

“Many are becoming burnt out and they feel that they are on a production line. There is not much patient counselling going on and not much front-of-store interaction with customers,” Mr Morocco said.

He described patient counselling as a window to the future. “It will take us out of the box we are in at the moment,” he said.

Looking at the major US pharmacy chains, such as Wal-Mart, CVS and Walgreens, Mr Morocco said that smaller chains and independent pharmacies could not compete against them on price or range of goods stocked. Independent pharmacies were normally more conveniently located and they had to use that. Relocation to a more convenient location, either across a street or down a shopping mall could boost sales by 35–40 per cent. It was also important to promote own-brand products and to have a facia that was tied to the brand.

JIM McLAY, chairman, Unichem New Zealand, outlined some of the problems facing pharmacy in New Zealand, which he said were similar to those in the US and UK.

New Zealand was also facing a shortage of pharmacists and its pharmacists were under pressure from rising prescription numbers, changes in health care policy and remuneration cuts through their dispensing contract with the government. Many pharmacists were interested in undertaking medicines management schemes but although the government was attracted to the idea, it was reluctant to pay for it.

Mr McLay described how the New Zealand economy had changed over the past two decades from one which was highly regulated by the state to one of extreme free market competition. These reforms had been controversial and some had been reversed or only implemented in a piecemeal way. Health care was now going through its fourth round of reform in 12 years.

The NZ government had established Pharmac as a central purchasing agency for pharmaceuticals. As a monopoly purchaser it had driven down prices but at the cost of many pharmaceutical companies moving their manufacturing operations from NZ.

He posed four questions which he said were largely unanswered.

  1. Why did governments struggle to deliver the health outcomes they promised? The more governments interfered the less that services delivered.
  2. Why was it that when more was spent on health care the results were less satisfactory for customers? This was largely because governments often started from false assumptions.
  3. Would the UK and NZ be better off with the US health care model? Politically this was unacceptable but the US model did deliver better outcomes.
  4. If consumers were left to themselves to provide for their own health care would the service get better?

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