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Moss to launch own brand
Moss Pharmacy is to start selling a range of own brand
products under a Moss label. Until now the chain, which is owned by Alliance
UniChem Plc, has sold the UniChem own brand range also used by independent
pharmacies served by the UniChem wholesaling division.
Sue Rockhill, marketing director, Moss, told a press
briefing on June 21 that Moss Pharmacy was last the of the national pharmacy
chains not to have its own brand. “With around 700 pharmacies, we have
the critical mass to have our own range,” she said.
The products will continue to come from the same
suppliers as UniChem but will appear in new packaging. Moss will stop
selling equivalent UniChem products when Moss ones are introduced but
will not drop the UniChem range as a whole. Ranges of analgesics, counter
medicines and photographic films and disposable cameras will be introduced
to stores during July. Promotion of the new products will start in August.
Further lines are to include vitamin supplements, cough and cold products
and premium toiletries.
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