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The Pharmaceutical
Journal Vol 267 No 7156 p68 |
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Writing on the wall |
Writing on the wallThere are powerful indications that the social and professional role of the pharmacist needs to change, and quickly. The old traditional dispenser-shopkeeper image, which the public has been content to accept, is no longer acceptable to our profession. It was made evident during the Royal Pharmaceutical Societys branch representatives meeting in May that members are keen on restructuring the Society and its established methods of work to meet contemporary challenges, instead of plodding on in a parochial and inward-looking fashion, the product of a deeply rooted conservatism. Older members of the Society in particular show a tendency to indulge in nostalgia and hanker after simpler times and more leisurely ways of working, which do little to sustain their status in the world of combined health care and more advanced treatment methods. It is true that we had more colour and variety in our distant past than we have today. Making pills, suppositories, ointments, mixtures, eye-drops and injections to order called for considerable technical skill. Such methods of practice had an attraction sadly lacking in a dispensing system that involves little more than slapping a computer-generated label on a prepackaged batch of a medicine. Yet it was slow, cumbersome, possibly more open to errors of measurement and judgement than todays procedures. Modern society and modern government show scant sympathy with such picturesque practice, opting for the streamlined and mechanised variety. The other criticism of pharmaceutical practice is perhaps more serious, and certainly alarming. The ugly philosophy of consumerism has resulted in the public perception of a pharmacy as just one more shop in the high street. The ruling passion for getting more for less and three for the price of two overrides all other considerations, including those of professional service and ethical determinations. Once you decide that medicines are articles of commerce, like cabbages, baked beans and tinned soup, and are to be regarded in the same light, you are in trouble. The customer looks for value for money, and that is something that a lay person cannot possibly estimate when it comes to pharmacologically active substances with a propensity for good or evil, depending on how appropriately or inappropriately they are handled. The powerful forces of global commerce, which dictate not only to purchasers of products but to governments which seek to control them, ensure that medicines shall be freely available from the supermarket and the corner shop, without any significant restraint in availability or reference to circumstances that ought to be considered. Pharmacy is faced today with a necessity to overcome its aversion to joining the professional expertise it enjoys with that of the other parallel expertise of professions engaged in health care and human safety. At the same time, it needs to discard its old shopkeeper image, time-honoured though this may be, insisting on its high moral and ethical standards and its unrivalled background of the chemistry and application of drugs. The way forward is bound to prove far from smooth.
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