Refurbishment boosts pharmacy
An independent Devon pharmacy has seen a 15-20 per
cent increase in sales after being refurbished.
The pharmacy, in Torquay Road, Paignton, has seen
the increase within a month of being converted to the Vantage concept
pharmacy format focusing on products that reflect pharmacy, health and
a healthy lifestyle and removing products that do not.
Staff appearance and training has also been integrated
into the new design. Pharmacy assistants, in newly designed uniforms,
are receiving not only product training but also sales training.
The size of the counter has been reduced substantially
to encourage staff to meet customers and the pharmacy medicines display
has been moved out from behind the counter to a side wall so that customers
can get closer to them.
The dispensary was moved to the back of the store
to extend sales space and to create a consultation area for customers.
A new ceiling and floor were fitted to create an atmosphere and ambience
designed to welcome customers and to encourage them to stay longer in
the pharmacy.
“The decision to improve our service to local customers
has been a successful one,” says Chris Babbs, the pharmacy manager. “Although
we pride ourselves on being a traditional community pharmacy, the new
concept store is opening up new opportunities bringing us into the 21st
century.”
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