Mothers shun pharmacists for advice
Just three to four in every 100 mothers turn to pharmacists
first when they want advice about their children’s minor illnesses. But
many more would turn to pharmacists if they thought they could help.
A survey recently conducted by AAH Pharmaceuticals
found that 50 per cent of mothers would be prepared to consult a pharmacist
if they could be convinced that pharmacists were a source of good professional
advice.
Although the figures were reasonably consistent
throughout the country so far as pharmacy advice was concerned, the research
revealed a north-south divide in other respects. Nearly half of mothers
in the north (46 per cent) sought advice first from their own mothers,
but only 28 per cent in the south did so. AAH attributes this difference
to the fact that one in three northern mothers live within a mile of their
own parents, whereas only one in four do so in the south.
The company believes that mothers who fail to consult
pharmacists are missing out on readily available professional advice.
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