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	The Pharmaceutical Journal Vol 270 No 7241 p401 22 March 2003	This page Reprint Photocopy
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The Journal

Are sleazy advertisements out of place?

From Mr J. P. Waterhouse, MRPharmS

I thought that The Pharmaceutical Journal always tried to maintain high standards until I read this week's issue (15 March). First I saw a full page advertisement about "3D erections" and then, further on, a half-page advertisement showing what appeared to be a naked man hiding behind a box of tablets. The text tells us there is "more exposure planned for Syndol". Are these sorts of sleazy advertisements not out of place in a professional journal?

John Waterhouse
Skipton, North Yorkshire

The Levitra (vardenafil) campaign has been launched simultaneously in a number of medical and pharmacy titles, including The Pharmaceutical Journal and the BMJ. The advertisement, although clearly not to everyone's taste, is neither illegal nor making misleading claims and there are no grounds to reject it.
— Editor

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