Paper peril
It seems to me that we are suffering sorely from a proliferation of paper surging upon us through the postal services. The vulgar expression for this is junk mail.
It is intriguing to remember that the word "junk" was originated in
the 15th century to describe old rope which was utilised for making mats
and also oakum for plugging the gaps developing in ships' hulls. Today
we reserve the word as a generic name for any old rubbish.
One regrettable result of the proliferation of junk mail has been the
need to distinguish anything serious from the mass of the frivolous,
so that it will not, the sender hopes, be disregarded by the recipient.
So we increasingly come across the superscription "'Important: this is
not a circular." Whether it really is important is another matter, but
the sender obviously hopes to steer it away from the rubbish basket.
Then there is the warning, prominently displayed: "Open immediately!" This
instruction, more often than not, prompts a sophisticated recipient to
divert it immediately to the waste receptacle without the formality of
breaching the envelope, in the expectation that it will tell you in glowing
terms that you have won a massive prize and need only claim it. Anyone
with any notion of natural law and social customs will be aware that "tha
gets owt for nowt" in this world.
In a rather different category come the mail order catalogues that
thump upon the doormat with depressing frequency, sometimes in duplicate.
Unlike most junk mail, some of these are worthy of attention, especially
in the dull days running up to Christmas. However, I do not look favourably
upon them if they arrive before summer has passed, and find many of the
items offered attempting to sell me something for which I can see no
legitimate use, let alone need.
Some charitable organisations, I feel, overdo their eagerness in this
regard, just as they ask for donations unnecessarily often and so discourage
some contributors. And who worries about the poor forests of the world,
and the climate they control ?
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