The Pharmaceutical Journal
Vol 271 No 7261 p169
9 August 2003

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12th World Conference on Tobacco or Health (www.wctoh2003.org)

Web-based smoking cessation plan

An online smoking cessation programme tailored to individuals has helped more people give up smoking than a non-tailored programme, says GlaxoSmithKline.

In a trial, 3,971 smokers were randomised to either the Committed Quitters stop smoking plan (CQ Plan) or a non-tailored plan. Of those assigned to the CQ plan, 55.4 per cent were able to sustain 10 weeks’ continuous abstinence from smoking, compared with 43.3 per cent of those using the non-tailored plan.

Data were presented at the World Conference on Tobacco or Health in Helsinki this week.