Pharmacies main route for self-testing kits
Pharmacies are the main point of sale for self-diagnostic products, sales of which were worth an estimated £58.3m in September 2001, according to a report from market analysts Mintel.
The report says that these products have “a small but highly defined
target audience looking for health-related products, hence pharmacies
are a more logical outlet than supermarkets”. Pharmacies are able
to order items quickly and staff can give advice on selecting appropriate
products. Pharmacies accounted for over two-thirds of sales in 2001.
Supermarkets have seen a growth in sales, mainly on the back of instore
pharmacy openings.
In 2001, pregnancy test kits had sales of an estimated £34m, up
15 per cent in real terms on 1996, and ovulation prediction kits £5m
although sales of these are described as stagnant. Blood glucose meters
brought in £11.2m. Most products are supplied by specialist divisions
of larger diagnostic, pharmaceutical or consumer electronics companies. |