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The Pharmaceutical Journal
Vol 271 No 7278 p766
6 December 2003

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Use medicines for treatment not just to enhance health

Using medicines to enhance health, rather than for treatment or prevention of disease, is generally unacceptable, a survey of public attitudes in Denmark has revealed.

Researchers collected data from two sources, an internet-based survey and a telephone interview survey, to find out whether people perceive enhancement strategies as part of rational medicines use.

The researchers point out that over the past three decades medical practice has increasingly focused on prevention. More recently, the strategy of treating healthy individuals has been pushed further, with medicines being used to enhance normal capabilities. “The goal for the ordinary person can also be to become better than well,” they argue.

Of the internet survey respondents (462 from an estimated 1,600 people contacted), only around one-third thought it was acceptable for healthy individuals to use medicines to optimise their quality of life. A much larger number (around 80 per cent) thought that society generally accepted such usage.

The telephone survey focused on specific examples of medication, and produced mixed results. Most people (around 60 per cent of the 961 people who participated) accepted use of preventive influenza vaccination, but there were less positive views on treatment for baldness, performance anxiety, sexual enhancement and memory enhancement.

Younger respondents had a less negative attitude generally than older age groups. Respondents aged 60 years and older had a more positive attitude towards ’flu vaccination and memory enhancement. Nearly everyone said that doping in sports was unacceptable.

The authors suggest that the tendency to use medicines for enhancement may become stronger as the public abandon the traditional patient role and adopt a more consumer-oriented role. They propose the term “Medically enhanced normality” (MEN) to describe healthy individuals’ use of medicines as enhancement and suggest it could become a framework for analysing perceptions of what is seen as rational medicines use in contemporary society (International Journal of Pharmacy Practice 2003;11:243).

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