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Vol 272 No 7282 p57
17 January 2004

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Agenda for 2004

Why choice is the good news for 2004

By Beth Taylor

Agenda series


Beth Taylor, member of the NHS modernisation board and primary care task group that consulted on choice, responsiveness and equity

Some are predicting that 2004 may mark a step change for the better for pharmacists. One of the good reasons for this optimism, perhaps not yet widely recognised, is the report of the Department of Health’s latest consultation on choice, responsiveness and equity, which was published in early December 2003. The report, “Building on the best” (available here), makes encouraging reading for those who would like to see a more radical, patient-centred approach to managing medicines in the future. It quotes a PJ editorial on concordance, and has been welcomed by pharmacy organisations (PJ 13 December 2003, p802).

This is not mainly about choice of hospital for elective care. “Building on the best” is about a far wider interpretation of what choice can mean for health care, and both primary care and medicines are central in this vision. Many responses from patient organisations featured medication as an issue, and pharmacy organisations were well represented. As a member of the primary care task group, I had the opportunity to listen to patients’ views and contribute directly to the debate, and it has been both a refreshing and encouraging experience.

So how did this report arise, and what were major themes to emerge from the consultation, from which the profession can learn? The new Secretary of State, John Reid, highlighted early on his ambition to put patient voices at the centre of policy making, and move away from a “one size fits all” culture in the NHS. Modernisers were also debating the need for cultural change in the NHS. The result was the choice, responsiveness and equity consultation, which ran from August until November last year. There were four strands: a public consultation involving patient and health care organisations, local consultations with patient representatives and the NHS, eight national task groups on major themes, and direct contributions from individuals. The eight themes for national task groups were primary care, maternity services, planned care, older people, children’s services, mental health, emergency care, and people with long-term conditions.

The key questions posed were concerned with patient choice, information and support needed and changes in the system required.

At the start, I was aware of a great deal of scepticism from within the NHS generally about choice in primary care. Comments along the lines of “It’s not relevant because we have a GP system in place” and “It’s bound to be more expensive if we duplicate services” were common. It has been heartening to see how quickly these views have turned around in a short time, and the final report places great emphasis on offering wider options to patients about how, when and where they can access primary care services in future. The major reason for this, in my view, has been the enlightening responses from the public and their representatives on what choices they would like to see in a modern NHS. People wanted: more opportunity to share in decisions about health and health care and to make choices about that care where appropriate; more information in order to make decisions and choices about their treatment or care; and services to be shaped around their needs instead of being expected to fit the system.

All these points are highly relevant in primary care. The primary care task group advocated more flexibility and choice in how people access medicines, and direct access to a wider range of primary care practitioners, including pharmacists, where appropriate. Another interesting theme was the need for a possibly non-clinical “navigator” role in primary care, to help people make informed and personal choices about services available, and to avoid unnecessary referrals and treatments.

What does all this mean for the NHS and for pharmacists? This report does not contain a list of targets for NHS managers to be measured against but, instead, marks the start of an important change in culture and direction for the NHS. John Reid has made it clear that the themes of the report will impact on all future national policy developments, and must also be taken into account more locally. It is clear from modernisation board meetings that the leaders of national patient organisations are becoming much more influential in many ways, as signalled by Harry Cayton’s role as director of patients and the public within the Department of Health. I believe this is hugely welcome, and that such people are some of the most effective advocates we as a profession could wish for.

They can be vocal about making greater use of pharmacists and pharmacies, reflecting views from their members. As a result, medicines feature prominently in the final report, which includes the following priorities for action:

Increased choice of access to a wider range of services in primary care, helping people get access to health care on their own terms. This will include not only developing traditional primary care services but also encouraging innovative new providers, particularly in deprived areas where primary care has traditionally been weak. It will also mean extending the ways in which people can get advice in other ways and new arrangements to help people access care away from home.

Increase choice of where, when and how to get medicines. The Department will continue to ease the bureaucracy around repeat prescribing, free restrictions on the location of new pharmacies, expand the range of medicines pharmacies can provide without a prescription, promote minor ailments schemes where pharmacies can help patients manage conditions like coughs, hay fever and stomach upsets without involving their GP and increase the range of health care professionals who can prescribe.

Cynics may point out that some actions within the Department’s response are ones that were in progress already, and do not represent new thinking. This may be partly true, but what is new is the emphasis on personally relevant choices, convenient and timely access to wider service options in primary care, and a shift in the type of information required to support this.

So how should we be responding? There is specific mention of the valuable role of pharmacists in monitoring chronic diseases, and clear support for pharmacy-based minor ailment services. There is mention of mail order and internet pharmacies, but we must accept that this accurately reflects the public’s views. What we have to ensure is that such views are not allowed to close down choices for other groups of patients such as those who wish to use local pharmacy services, because this would go against the key principle of equity and could impact disproportionately on disadvantaged groups.

The themes will support those developing many different community pharmacy services that people can directly access without visiting a GP first. GPs are sometimes divided on this issue, but my perception is that provided information is fed back to them appropriately, many are supportive of direction of travel, particularly if IT developments can help. Certainly, patients are fed up with wasting GPs’ time on visits made solely in order to get referrals elsewhere.

So 2004 has started with a national policy development in which medicines and pharmacy are centre stage, patient-focused and fit well with the profession’s aspirations. Let us make sure that as a profession we can build on the best I know we can offer.

Feedback on local examples of good practice is welcome and can be e-mailed to beth.taylor@southwarkpct.nhs.uk.


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