The Pharmaceutical Journal
Vol 272 No 7282 p55
17 January 2004

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Letters to the Editor

The Journal

Well done!

From Mr G. R. Ashdown, MRPharmS

I am impressed with the new layout and type face of The Pharmaceutical Journal. For the first time ever in my 30 years career as a pharmacist, the PJ now has a readable, easy-to-find format. It is a good improvement and long overdue.

I have always said that my wife’s Nursing Standard was far more readable and more interesting to look at than the PJ. Consequently, most of my PJs were previously consigned to the waste bin unread or practically so, as the whole issue appeared uninteresting and boring. I could not be bothered to wade through them.

Now, at long last the PJ is on a par with such publications as the Nursing Standard, and has become eye-catching and readable. Well done!

Graham Ashdown
Chatham, Kent

Congratulations

From Mr G. Bryan, FRPharmS

Although someone past the end of his career, rather than a younger member for whom you say the redesigned Journal is primarily aimed, may I offer my congratulations to all concerned on its new appearance.

It seems to me that Peter Laws has done a splendid job in harnessing his typographical skills to the proper service of improved readability, although I am aware that a designer can only be as good as his client in achieving that.

Also, am I not right in thinking that you have begun to use a less heavily coated paper? I certainly seem to spend less time squinting at Onlooker and more time reading him. Which brings me to my only criticism. My favourite page has the most recessive colour in its flagged solid rectangle; make an old man happy and persuade Mr Laws to choose a beefier one.

Geoffrey Bryan
Walton-on-Thames, Surrey

A most attractive new format

From Mr J. R. A. Baker, MRPharmS

Yes, most of us 45-years-plus readers are presbyopic (PJ, 3/10 January, p2). Why, therefore, are the letters printed in a smaller type face than the rest of the copy? I find them difficult to read with my +2.5 reading glasses. Otherwise, a most attractive new format.

John Baker
Bury St Edmunds, Suffolk

Do not lose clarity

From Mr R. G. Carter, MRPharmS

The typeface changes in The Journal do not seem, on a subjective basis, to have improved readability at all. Objective measurement of typeface size certainly confirms this impression with regard to that used in “Letters to the editor”.

Additionally, the density of type seems to be reduced. This section of The Journal is one of the most interesting elements and it would be regrettable if it were accorded lesser importance than the rest of the editorial matter.

The rest of the “bottle” is quite acceptable but please do not allow the “wine” to lose clarity.

R. G. Carter
Hove, East Sussex

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