The Pharmaceutical Journal
Vol 273 No 7306 p22
3 July 2004

This article
Reprint   Photocopy

PDF 100K, Acrobat Reader

· Pharmacy education
· Big Conversation
· Electronic prescribing
· Advertising
· Statins
· Free movement in Europe
· St John's wort
· The profession
· The Journal

Letters to the Editor

The Journal

Why cannot The Journal be more sexy?

From Mr M. A. Waldman, MRPharmS

The biggest flaw of The Journal is that it is too solemn. There is nothing to draw even the slightest inspiration of mirth. In fact it is on a par with the bleakest of Dickens novels sans the interesting characters.

In normal life there are daily situations where anecdotes could fill volumes. There are no cartoons; these could be useful for highlighting the news of the week and may even stimulate correspondence. The Journal is therefore detached from real life.

What percentage of the readership is interested in the hot news on dissolution rates of the latest drugs? Or other boring articles on scientific analysis? Why cannot The Journal be more sexy? Have an anecdote page; cartoons; be more magazine like?

Friday comes around again; I receive another depressing edition; the highlight of my week— not. Given a choice of most things to read I would choose the PJ last of all. We need more drama, big, big headlines such as: “Pharmacist dispenses an unsigned prescription for eye drops”. That would bowl them over.

Come on!

Maurice Waldman
Woodford Green, Essex

Send your letter to The Editor

Previous Topic (The profession)