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Vol 273 No 7321 p560
16 October 2004

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Letters to the Editor

Counterfeit medicines

An excuse to smear parallel trade, with no evidence

From Mr R. Freudenberg

As worrying as the two recent cases of counterfeits detected in the UK are (PJ, 11 September, p335), the reaction to these events is also of concern. The Patients’ Association “summit” to address the issue — remarkably arranged and publicised in less than three days after the Reductil recall was announced — seemed just an excuse to smear parallel trade, without a shred of connecting evidence. In fact there has never been a single confirmed case of a counterfeit medicine reaching a patient as parallel trade, ever.

If Roger Odd knows of parallel trade being wrongly labelled or offered when date expired, he should report these instances to the regulatory authority and the traders concerned. As for patients being worried by foreign language on the packs, this situation is mainly the consequence of pharmaceutical companies using their trademark rights to block repackaging.

As for recalls, parallel traders can, and have, performed these just as efficiently, promptly and comprehensively as any other pharmaceutical distributor.

It is also disingenuous of Pfizer to claim that repackaging by parallel traders is the “weakest point of the European supply chain”. All overlabelling or repackaging plus insertion of an English language version of the patient package insert, measures that are required by law, are carried out by trained operators under strict GMP conditions by parallel traders in possession of a manufacturer’s (assembly only) licence. They employ an EU Qualified Person — invariably a pharmacist with industry experience — and operate to standard operating procedures agreed with the Medicines and Healthcare products Regulatory Agency, which also performs regular inspections.

The tight, regulated European environment for parallel trade should not be confused with the chaotic situation that prevails in the US. In the absence of patient packs, multiple intermediaries (not just pharmacies) repack from bulk there. Why does Pfizer not address this problem? Indeed, its fears are ironic having just announced to UK wholesalers that it will apply a rigid quota on supplies to them. Artificially restricting stock in this way is known to create shortages — one of the factors that attracts counterfeiters in the first place.

Counterfeit medicines in Europe remain remarkably rare. But if pharmacists are worried about them they should specifically order parallel trade, as these are the only products professionally examined as a matter of routine after they leave the manufacturer.

Richard Freudenberg
Secretary-General
British Association of European Pharmaceutical Distributors

 

Olivier Brandicourt, managing director, Pfizer Ltd, replies:

As Richard Freudenberg points out, there have been two recent instances of counterfeit medicines entering the legitimate UK supply chain. In August, the Medicines and Healthcare products Regulatory Agency issued an alert recalling two batches of Lilly’s Cialis. In September, the MHRA issued a second alert recalling a batch of Abbott’s Reductil.

Pfizer recently became aware of an internet pharmacy called Paypill which supplied counterfeit Viagra to patients via the internet. Paypill stated that it used the same parallel traders for supply as the NHS.1 Pfizer is therefore deeply concerned that the legitimate supply chain is at risk.

The World Health Organization estimates that 8–10 per cent of medicines in the global supply chain are counterfeit.2 In Russia, for example, it is estimated that 8–12 per cent of the medicines are counterfeit.3 Recent expansion of the EU has brought it closer to Russia. Pfizer has found counterfeit medicines across the globe and in every EU market. A WHO expert has stated that risks of counterfeits entering the EU are “obvious”.4

A recent report by the Social Market Foundation stated that parallel trade “offers a vehicle by which to introduce counterfeit products into the supply chain”.5

Each year, more than 140 million medicine packs are parallel traded in the EU. A direct consequence of parallel trade is the repackaging of medicines. Pfizer is concerned that repackaging provides an opportunity for counterfeit medicines to enter the legitimate supply chain and jeopardise patient safety. In 2003, the US Food and Drug Administration identified repackaging of medicines as a weakness in the supply chain.

Last year, 18 million Lipitor tablets were recalled when counterfeit Lipitor entered the US supply chain in Florida through third-party repackagers.6 The counterfeits were subsequently found in 15 states and suspected in six others. In June this year, the FDA announced that counterfeit Viagra had been sold in two Californian pharmacies.7

Mr Freudenberg also refers to incorrectly labelled and out of date parallel imports. In addition to the issue of counterfeits, the Social Market Foundation report highlighted the possibility of human error during the repackaging process.

In audits of sample parallel import Pfizer medicines destined for the UK, Pfizer identified a number of regulatory compliance issues with the potential to jeopardise patient safety. Examples include:

· Different dosage strengths of medicines inside the pack to the strengths stated on the outside
· A pack referring to tablets but containing capsules
· Discrepancies between the expiry date and batch number on the pack and the expiry date and batch number on the medicines inside

The evidence described and Pfizer’s experience across the world demonstrates that the integrity of the supply chain is at risk. Pfizer is duty bound to highlight these concerns and the potential for them to jeopardise patient safety.

Finally, Pfizer wishes to make the following comments in relation to the supply policy identified in Mr Freudenberg’s letter. The policy, which operates in many European markets, has been implemented in the UK in the context of concerns about the security of an increasingly fragmented supply chain. The primary objective of our supply policy, however, is to enable Pfizer to meet its duty to ensure the continued supply of medicines to patients in the countries in which it operates. By allocating quotas commensurate with UK national demand, Pfizer is able to manage the supply of its medicines in the UK more efficiently and reduce the risk of supply shortages that have become an increasing concern.

References

1. Independent on Sunday. 3 October 2004
2. World Health Organization. Substandard and counterfeit medicines
3. Association of International Pharmaceutical Manufactures (AIPM) and the Coalition for Intellectual Property Rights (ClPR), April 2002.
4. Dr Wondemagegnehu, quoted in the Independent on Sunday, 18 January 2004.
5. Maclean N. Parallel Trade in Medicines, Social Market Foundation, June 2004.
6. FDA News. FDA initiates seizure of potentially dangerous drugs from repackager
7. FDA News. FDA is alerting the public to counterfeit Viagra found in two california pharmacies

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