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Vol 273 No 7321 p575-576
16 October 2004

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Meetings

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UniChem

Coverage of the UniChem convention concludes this week. Several speakers outlined the benefits for pharmacy of POM-to-P and P-to-GSL switching, and urged pharmacists to support these changes. Hannah Pike (on the staff of The Journal) reports

The UniChem Convention 2004 was held in South Africa and Zambia from 1–9 October. Hannah Pike attended courtesy of UniChem Ltd

Pharmacists should support switching

Terry Maguire

Terry Maguire: become more involved

Pharmacy as a profession must become more involved in determining what medicines, and for what indications, are switched from prescription-only medicines to pharmacy medicines, said Terry Maguire, vice-chairman of PharmacyHealthLink. “It’s not good enough to leave this to the pharmaceutical industry and simply comment when an application for reclassification of medicines letter is produced by the Medicines and Healthcare products Regulatory Agency or get irritated when a medicine goes general sale list,” he said.

Dr Maguire explained that the Government is committed to promoting self-care and that pharmacy must align itself with this agenda. “Some pharmacists might argue that too many P medicines have gone to GSL and the more cynical might suggest that pharmacy-only status is merely a stopping-off point on a product’s journey to GSL. Sadly these views smack of self-interest and hold little sway with a Government fighting hard to continue to fund its health service.”

Dr Maguire said that concerns have been expressed about pharmacists’ ability to support quality in the self-care of common ailments, despite having most of the required frameworks already in place, such as standard operating procedures for the sale of over-the-counter medicines. He pointed out that these SOPs must be used properly to ensure quality, and that they must be written by the pharmacy or pharmacy group, and not by the Royal Pharmaceutical Society or the National Pharmaceutical Association. “The profession was not properly supported when SOPs were initially introduced and perhaps it’s time to revisit this support again,” he said.

Steve Duncan, managing director of Moss Pharmacy, told delegates that pharmacists should support manufacturers with POM-to-P switches. “The P medicine category is currently failing because the supply of new Ps has all but dried up.” He said that the Government promised in its Pharmacy Plan four years ago that it would make it easier for companies to change the legal status of their medicines, and it has done so, but “the manufacturers are not seeing it through and we’re not pushing hard enough”.

Mr Duncan said there may be a dozen reasons why manufacturers are not rushing to make switches and if pharmacists want more P medicines to sell, they will have to arrange the switching themselves. “We must link up with manufacturers who already have POM licences and lend them our backing and, once we’ve collected it, our data to support the switching process and the development of care programmes,” he said. “You might argue that we are not qualified to sell such products, but I’m afraid I must disagree. We have to stop thinking about selling products and start thinking about providing packages of care that include medicines.”

The Proprietary Association of Great Britain and the over-the-counter industry is working hard to ensure that growth in the OTC market is sustained and that self-care is recognised as an essential part of health care in the UK, Helen Darracott, director of legal and regulatory affairs, PAGB, told delegates.

Switching is without a doubt going to continue to be a feature of pharmacy in the future, whatever pharmacists think of it, she said. Mrs Darracott explained that contrary to popular belief, switching does not result in a loss of sales from pharmacies, but may alter the balance of P and GSL sales. “The good news for pharmacy is that by far the majority of OTC medicines are still purchased in pharmacies, but most of them are GSL products, not pharmacy medicines.” Mrs Darracott also said that switching does not result in a loss of prescription sales. For example, when Eumovate was introduced as a P medicine three years ago prescription sales remained higher than in the previous year, indicating that people who were buying Eumovate are not the same people who go to the doctor for a prescription.

“Switching products from POM to P is about widening access and increasing choice about how people obtain medicines — it is not about limiting their availability on the NHS,” she said.


Multiples and independents — in it together

The majority of factors currently having an impact on independent pharmacy, such as changes in regulation, remuneration and tightened competition, also impact on the multiples, Digby Emson, chairman of the Company Chemists Association, reminded delegates. “As an industry, and as a profession, we’re all in this together,” he said.

Mr Emson pointed out that all pharmacies are competing for business, be it number of prescriptions, sales of medicines or toiletries, but said: “We should not let this commercial reality obscure another important reality — that we are all committed to the profession of pharmacy and will achieve much more together than apart.”

He noted that the new contract places enormous pressure on community pharmacy, whether multiples or independents, to deliver and added: “I believe it also places an obligation on the representative bodies in pharmacy to work closely together to support the delivery of the new contract, and I call on them to do just that.”

Mr Emson stressed the importance of OTC medicines to community pharmacy and said that pharmacists must strengthen their links with OTC manufacturers, primarily through the PAGB.

“Pharmacy needs the support of OTC manufacturers,” he said. “We, in return, need to support them through the quality of our advice and display methods.”


NPSA initiatives

To minimise patient safety incidents, the NHS is learning from safety critical industries, such as the nuclear power, off shore oil and air transport industries, David Cousins, head of the National Patient Safety Agency, said.

He explained that the new approach to health care safety recommends that the users of the systems are placed at the centre of the issue, reducing incidents through effective use of design in a whole system context. Although the majority of patient safety solutions will be implemented locally, there will be national initiatives undertaken by the NPSA each year.

Other work currently being undertaken by the NPSA includes a risk assessment of the use of anticoagulants, links with the National Programme for IT to promote risk assessment of the proposed systems, and a number of patient safety research projects.


Future challenges for the Society

Rob Darracott, director of corporate and strategic development at the Royal Pharmaceutical Society, outlined the current key areas of activity within the Society. “Much is being done,” he said, “and much more needs to be done if we are to lead and develop pharmacists for the challenges of tomorrow.”

Speaking about the Society’s education programme, Mr Darracott asked delegates: “Are pharmacy schools producing scientists, clinical professionals or a hybrid of both.” He said: “Post-registration, there is a heady mix of qualifications, with no standardisation and little direction.” He voiced concerns about the small number of pharmacists in the academic workforce available to teach undergraduates the fundamentals of the profession. He said that over the next 18 months the Society’s education and research teams will be engaging stakeholders on this point and the Society has commissioned research to gain a better insight into the motivation of undergraduates and current teaching, learning and assessment methods.

Turning to the Shipman enquiry Mr Darracott said: “Clearly the impact of Shipman will have a considerable impact on pharmacy practice in the future but we also have to ensure that the impact is measured and practical and offers the right level of public protection while enabling patients to get the medicines they need without delay.” He explained that the Society’s working group, set up earlier this year to consider the implications for pharmacists and the Society, has been working in particular on possible future models of inspection, the format of Controlled Drug registers and the possible role for Society inspectors within a multidisciplinary CD inspectorate.

Regarding continuing professional development, Mr Darracott said that although the roll-out of the Society’s CPD framework will be complete at the end of this year, it is clear that many pharmacists do not fully understand how it will impact on their daily working lives. He described the recruitment of 21 part-time CPD facilitators who will each liaise with local branches to help pharmacists manage their CPD requirements. The Society has also produced a CPD toolkit to enable each branch to include CPD support in their meetings.

Mr Darracott described how the Society has begun to examine its internal structure (PJ, 9 October, p543). “We clearly need to ensure that the Society in Scotland and Wales is able to respond efficiently and effectively to local policy changes,” he said. “That may mean some changes in our Edinburgh and Cardiff offices, but crucially it also means a more responsive Lambeth using its skills to facilitate the work on the ground in Scotland and Wales.”

Mr Darracott also summarised developments in the Society’s publications business, including the new BNF for children and the online library MedicinesComplete.


Supplementary prescribing in a community setting

Jonathan Burton, a partner in Campus Pharmacy at the University of Stirling, and one of the first community pharmacists to undergo supplementary prescribing training, described how he will be putting his training into practice with the opening of an asthma clinic in his pharmacy in the new year, which will run alongside current nurse-led services.

“We are already discussing the finer points including access to medical records, transfer of patient information between the pharmacy and the GP practice, and referral pathways,” he explained. Mr Burton said that although it is doubtful that the new contract will contain a remuneration structure for prescribing-related activities, they fit well with the chronic disease management components of the contract.

Noel Wicks, Mr Burton’s business partner and past chairman of the Young Pharmacists Group, described how the YPG has been working to promote the concept of owning a pharmacy business to young pharmacists. He said that a positive response has been generated by conferences held so far, and a formal programme of these conferences is now being developed with the support of UniChem, the YPG and the British Pharmaceutical Students’ Association.


Cure Wales of excessive “pilotitis”

The future looks bright for the pharmacy profession in Wales, albeit at times a little frustrating, Chris Martin, chairman of Pembrokeshire Local Health Board, told delegates.

He summarised current developments in Wales, including the start of supplementary prescribing training earlier this year, the Welsh medicines management collaborative and the production of a clinical governance tool to help local health boards improve the quality of community pharmacy services in Wales. Mr Martin described working groups that have been set up to look at issues including repeat dispensing and implementation of the new contract. “I believe that in the future there is an opportunity for Wales to negotiate its own Drug Tariff and its own contract,” he said.

Mr Martin admitted that progress on the implementation of “Remedies for success”, the 10-year vision for pharmacy development, has been slow, and that despite expressing its commitment to the strategy, the Welsh Assembly Government has not yet supported it with major funding or produced a timeframe alongside the action points.“We have the vision but because of lack of funding we will fall behind our colleagues in England and definitely in Scotland,” he said.

Mr Martin explained that a minor ailments programme is also being considered in conjunction with General Practitioner Committee Wales, in direct response to the planned abolition of prescription charges. However, other initiatives such as healthy lifestyle clinics are currently only carried out on an ad hoc basis due to time-limited funding, a problem Mr Martin called “pilotitis”.

“We don’t want any more pilotitis. We want the Welsh Assembly Government to make a firm commitment to support ‘Remedies for success’ with funding and timescales for delivery. We applaud the stance taken by the WAG to reject the Office of Fair Trading report and reject Local Improvement Finance Trusts. That stability, with the new contract, will make sure that as a profession we will take our rightful seat at the table of primary care and play an important role in the modernisation of the NHS in Wales,” he said.


Pharmacy future is full of opportunity

Mike Smith

Mike Smith: go out there and take it

Summarising the key messages from this year’s convention, Mike Smith, conference chairman and a non-executive director of UniChem, told delegates: “The future for pharmacy is full of opportunity — but only to those who have the vision to see it, the heart to embrace it and the determination to go out there and take it.”

UniChem convention 2005

UniChem’s “silver” convention next year will be held in Phuket, Thailand, from 23 September to 1 October.


©The Pharmaceutical Journal