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Branded medicines’ prices to be cut by 7 per centBranded medicines will go down 7 per cent in price from 1 January 2005, saving the NHS an expected £1.8bn over the next five years. · Companies will remain free to set the price of new medicines in the UK, unlike in France, where prices have to be negotiated with the government · Firms will still be able to choose which products to reduce in price to meet the overall 7 per cent price cut. In some cases, companies will have been planning large price reductions as drugs come off patent, and these can be used to offset smaller or no reductions in the price of newer drugs · A marketing allowance to replace the previous sales promotion allowance, which companies can set against income. There is no limit to the amount that companies can spend on marketing, but they will be able to offset £1m of their marketing budget, plus 4 per cent of turnover, plus a small additional allowance for each molecule · An increase in information expenses which can be set against income, from 1.6 per cent to 4 per cent of turnover. This is a useful improvement, particularly since companies can now include the cost of providing information to the National Institute for Clinical Excellence and other government bodies in their information expenses. |