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Vol 273 No 7326 p733
20 November 2004

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Public health White Paper (more)


White Paper pledges to make best use of pharmacy

John Reid

John Reid in Lambeth, South London, after the launch of the White Paper

The Government’s White Paper on improving public health, “Choosing health — making healthy choices easier”, was published this week.

Key areas for action include smoking cessation, reducing obesity, supporting sensible drinking and improving sexual and mental health.

Other measures to improve public health include an increase in the number of smoke-free workplaces, control over the promotion of unhealthy foods to children, unambiguous labelling of the nutritional content of food, and the introduction of NHS-accredited health trainers.

The White Paper pledges to “put in place measures which make the most of the contribution that pharmacists can make” and says that the strategy for pharmaceutical public health, due to be published next year, will demonstrate the role for pharmacy in public health.

Addressing the House of Commons this week, health secretary John Reid said: “This White Paper commits us to ensuring that health services such as sexual health services, NHS stop-smoking services and obesity ser ices all now benefit fully from the same drive for modernisation and improvement that is spreading across the rest of the NHS.” Tackling social and geographical inequalities in health is also a key theme throughout the document. “We will be targeting funding to give greater priorities to areas of high health need,” said Mr Reid. “New investment in primary care facilities for some 50 per cent of the population by 2008 will focus on the most deprived areas of our communities. Mr Reid said that the paper envisages investing at least £1 billion in public health over the next three years.

Health Direct The White Paper also outlines a new telephone, internet and digital television public information service, “Health Direct”, which will be available from 2007.

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