Moss to be rebranded as Alliance Pharmacy
The Alliance brand, as shown here, is being piloted in 20 stores
around the UK |
Moss Pharmacy’s network of community pharmacies is to be rebranded as Alliance Pharmacy, it was announced last week.
The Alliance Pharmacy brand will have a new visual identity and a new
slogan, “Because we care”, which will appear on marketing
materials and in-store literature.
Tricia Kennerley, chief services officer for Moss Pharmacy, explained
that there were two main reasons for Moss Pharmacy, the UK retail pharmacy
division of Alliance UniChem, to rebrand as Alliance Pharmacy. “Firstly,
rebranding to Alliance Pharmacy will enable us to create one brand across
Europe,” she said. “Secondly, only half of our UK pharmacies
are currently under the Moss brand and we want to move to a consistent
brand across the whole company.”
The brand will be piloted in 20 stores around the UK until May so that
the company can see if any minor tweaks are necessary. The Alliance Pharmacy
brand will then be steadily rolled out to the rest of the company’s
network of over 880 community pharmacies until the end of 2006, as branches
are refitted.
“I am delighted with the new brand — the look is exactly
what we want to portray,” Ms Kennerley said. “The timing
is also ideal, since our pharmacies will be embarking on a new community
pharmacy
contract at the same time as the new branding.” |
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