The Pharmaceutical Journal
Vol 274 No 7353 p697
11 June 2005

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National Pharmaceutical Association’s image lacks impact

The National Pharmaceutical Association’s carboy logo is old-fashioned, is not well recognised and lacks impact, a design agency told the chairman and board members at their May board meeting.

Market research showed that the NPA’s name has drug company associations and fails to communicate the NPA’s representation of community pharmacy and pharmacy owners, the agency said.

Proposals and recommendations on changing the name of the NPA will be discussed and ratified at the NPA’s board meeting and annual general meeting on 28 June.