NPA becomes National Pharmacy Association and unveils new logo
John D’Arcy shows off the new logo |
The National Pharmaceutical Association has decided to call itself the National
Pharmacy Association and launched its new name and corporate logo last week. The old logo depicting a carboy has been replaced by
the logo pictured right.
Speaking at the NPA headquarters this week, John D’Arcy, NPA chief
executive, explained that the decision to replace the word “pharmaceutical” followed
market research with a wide range of stakeholders. He explained that
the word “pharmaceutical” was perceived to create an image
of industry and manufacturing, not a true descriptor of what the association
stands for. The old logo was not recognised by stakeholders who are not
members, he said, and the carboy was considered to be old-fashioned.
However, stakeholders thought that it was important to retain the abbreviation
NPA.
Referring to the old logo as a “nostalgic icon from a bygone age”,
Mr D’Arcy explained how the colours, blue used in NHS branding
and green often associated with pharmacy, will be instantly recognisable
to the public and have a fresher appearance.
He added that since NPA membership coverage is UK wide, the logo will
be supported with the tagline “Working for community pharmacy in
(country name)”.
“This is not a cosmetic exercise or change for change’s sake,” said
Mr D’Arcy, “This is a strategic move to coincide with the
changing face of pharmacy, part of the new pharmacy contract.”
The decision to change the name and logo was approved at the NPA’s
annual general meeting in June and is to be rolled out in phases from
this month. |
The
Pharmaceutical Journal
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