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Vol 275 No 7358 p78
16 July 2005

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The pharmaceutical gaze — the defining feature of pharmacy?

By Nick Barber

Nick Barber, professor of the practice of pharmacy, School of Pharmacy, University of London

Pharmacy is unusual compared with other medical disciplines, such as optometry, dentistry, chiropractic, in that it is not based on parts of the body. Nor is it based on manipulating, cutting or caring for the body (eg, physiotherapy, surgery, nursing). Instead, pharmacists focus on things: stuff, chemicals, medicines. Call them what you will, pharmacists focus on physical objects with the potential to help or harm patients.

While the ultimate aim is to help patients, pharmacy’s history, education and daily practice is rooted in providing medicines that have some chance of being effective and reducing the chance that they will cause harm or inconvenience. The risk of harm is key. We deal with potentially dangerous things and dangerous things need skilled keepers — pharmacists for medicines, medical physicists for radiation, and so on. The first volume of The Pharmaceutical Journal in 1841 (p115) contains an article taken from a pharmacy journal in the US, which argued that the pharmacist’s special knowledge meant that the public was much safer getting something from pharmacists than from apothecaries (one of whom had previously used the wrong chemical and killed a patient) — pharmacists were skilled in identifying the right ingredients and in combining them.

As risks changed, pharmacists expanded their knowledge so they could control them. As chemical analysis grew they extended their assessment of the quality of medicines from identifying the correct species of plant to testing for heavy metals and other contaminants. Pharmacists’ use of microbiology came from the same need to stop contamination.

In the 1960s and 70s a combination of the industrialisation and regulation of the development and production of medicines led to something of a loss of way for pharmacy, as many of the traditional risks (eg, poor manufacturing practices) had become controlled, and the skilled part of production was removed. However, there was also growth in the number and effectiveness of medicines and the risks changed again. First, drugs were more potent and needed to be prescribed more precisely to get the best risk:benefit ratio. Second, more drugs led to more errors. In the 1960s, new systems (eg, ward pharmacy) were developed in UK and US hospitals that involved pharmacy in reducing these risks. Finally, the health purchasers and managers considered medicines an economic risk — drugs were seen as expensive and the rate of growth of expenditure exceeded inflation. Hospital pharmacists were central to controlling risks and the number of pharmacists and services influencing the choice and use of medicines proliferated.

How did hospital pharmacists control risks? Through their knowledge of pharmacokinetics (pivotal in the development of clinical pharmacy, moving from giving information passively to recommending optimal prescribing), and being able to assess the strength of the evidence for therapeutic effects. Risk reduction continued with the development of safe systems of monitoring prescribing and of distributing and administering medicines.

Today, pharmacy policy continues to reduce the risk from prescribed medicines, and to increase the likelihood of their effectiveness. However, the focus is now moving from advising doctors to engaging additionally with the patient as an autonomous person.

This policy is enacted through services, such as prescribing and medicines review, in which pharmacists use their knowledge of drugs and the actions patients could take, to improve the chances of a medicine benefiting a patient.

Pharmacy did not arrive where it is now out of the blue. As I have already discussed, the profession is at this point because of its history. It is worth asking whether or not there is some core aspect of pharmacy that helps explain what pharmacists do. This is necessary so that pharmacists can have a common language among themselves, differentiate themselves from nurses and other professions involved with medicines, and decide on the balance of their education.

In reviewing the history of pharmacy, the one theme that comes through consistently is that pharmacists have a detailed knowledge of medicines and use this to do what patients, society and their employers want. Pharmacists know what is a medicine and what is not, how it is made, how it works, how the body deals with it and, increasingly, what people do with medicines, be they health care professionals (in terms of prescribing or administration errors) or patients (in term if non-adherence). I call this ability to see into the properties of medicines, and predict their effects, “the pharmaceutical gaze”. This term was stimulated by “the medical gaze” described in Michel Foucault’s ‘The birth of the clinic’. In this book, Foucault studies the power of the profession of medicine.

The pharmaceutical gaze is something that no other profession has. It helps define and differentiate pharmacy. It is a source of our power. When pharmacists look at a medicine they see much more than others. They see formulations, clinical trials, manufacturing standards, pharmacologically active compounds and specific physiochemical properties. This ability to see the properties of medicines, and hence to predict the likely consequence of their use, is a unique and valuable property of the pharmacy profession.

However, the pharmaceutical gaze is not a complete description of being a pharmacist. It ignores many other factors, some of which should be held by any high level professional, such as ethical judgement, integrity, management skills and political acuity. Indeed, the more pharmacists’ pharmaceutical gaze is defined by objects (medicines), the more important it becomes that pharmacists have a well defined set of values, particularly as their involvement with patients (as persons rather than bodies) grows.

The pharmaceutical gaze, like the medical gaze, is not fixed — its scope changes over time. As knowledge and social institutions progress some areas are dropped, others acquired. These shifts may be large, as happened to medicine in the 18th century when it “acquired” mental illness, which had previously been defined in religious terms. We may be going through such a shift in pharmacy, in which our new areas of knowledge become how organisations deal with the risks from medicines and how patients decide what they want to do with medicines and what their subsequent behaviour is.

The power of theory is that it can give us relatively simple ways to explain these complex issues. One of my great pleasures as an academic is the exploration of theoretical frameworks that allow pharmacists to predict the likely effects of medicines in humans and social systems, rather than simply in the physical body. Examples are the psychology of human error, models of cognition, technology diffusion, information systems, and complexity theory. Perhaps some of these will become part of the body of knowledge that will be the pharmaceutical gaze of the future, defining pharmacists, and the source of their power.

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