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PJ Online homeThe Pharmaceutical Journal
Vol 275 No 7368 p362
24 September 2005

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Connecting for Health launches staff communication campaign

Communication with NHS employees about the NHS Care Records Service, part of the national IT programme, officially started this week.

Connecting for Health has begun working with strategic health authorities and trusts across England to distribute 1.3 million information booklets to all staff working in the NHS, which will provide an overview of the programme and its benefits. Other campaign materials include posters and a video.

James Herbert, director of communications and stakeholder engagement at NHS CfH, commented: “This marks the first step in an extensive information campaign which will ensure that both the NHS and the public are fully aware of the far-reaching ramifications of the NHS Care Records Service.”

NHS CfH says that early next year staff will be sent a more detailed pack showing how the CRS will specifically benefit GPs, hospital doctors, clerical workers, allied health professionals, nurses and other members of the NHS, including pharmacists. Following this, a wider campaign is due to start, which NHS CfH says is designed to reach every member of the public in England.

“With the NHS CRS due to start going live in 2006, now is the right time to start letting people know what to expect via the local network of health care organisations,” said Mr Herbert.

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