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PJ Online homeThe Pharmaceutical Journal
Vol 275 No 7373 p546
29 October 2005

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Branded prescribing of strong opioids should be adopted as good practice

By Andrew Dickman

Andrew Dickman is a hospital pharmacist in Merseyside

In palliative care, both in hospitals and in the community, pain management relies heavily on the careful prescribing of a variety of strong opioid analgesics, such as buprenorphine, fentanyl and morphine sulphate. When these agents are prescribed for self-administration or administration by carers, the analgesic prescribed is usually a sustained release oral formulation or a transdermal product. Accurate and carefully titrated administration of these agents often results in significant reduction in pain and a better quality of life for patients who are terminally ill.

It is a matter for concern that the dispensing of these strong analgesics is not always as straightforward and error-proof as one would like. I have witnessed the potential for confusion from generic prescribing of some strong opioids. Branded prescribing could greatly reduce that confusion, but there is currently no requirement for health professionals to prescribe modified-release Controlled Drugs by brand name.

For Schedule 2 Controlled Drugs, the legal requirements simply state that prescriptions are written in the prescriber’s handwriting, signed and dated, with the dose, form and strength of the preparation specified. In practice, this means it is perfectly acceptable to write a prescription for “morphine sulphate s/r capsules”. Given that there is more than one preparation that could be dispensed from such a prescription, and that the drug concerned is a Controlled Drug, it seems surprising that such scope for confusion or misunderstanding should be allowed. It is particularly surprising that there has been no tightening up of this practice in the light of the current post-Shipman environment.

Generic prescribing is widely accepted by health care professionals as best practice. This is undoubtedly the case for most drugs, both in terms of cost and safety. It is judicious, in most cases, for prescribers to use generic names rather than brands, if all the products are equivalent and interchangeable. However, branded prescribing in some cases can be both safer and more cost-effective — safer because the potential for dispensing or administration confusion is reduced and more cost-effective because, by minimising the chances of errors occurring, considerable savings can be made in terms of health professional time, cost of wasted incorrect medicines and cost of issuing new prescriptions for the correct product. This assessment does not take into account the potential costs of rectifying prescribing or dispensing errors that lead to patient harm or even death.

Exceptions to the generic prescribing rule are currently made for some products available in modified-release form, such as diltiazem. Equally, I would suggest there should be a requirement that all modified-release strong opioids are prescribed in brand form. This is in line with the report by the Chief Pharmaceutical Officer for England, “Building a safer NHS for patients”, in which it is suggested that oral sustained-release opioids should be prescribed by brand name to avoid any possible ambiguity. Special care needs to be taken with opioid analgesics, given their narrow therapeutic margin and the variety of doses and formulations available.

There are many potential causes of prescribing and dispensing errors including dose calculation mistakes, drug name confusion, use of abbreviations, and availability of different formulations. Using brand names for those opioid analgesics that pose a particular risk (modified-release and transdermal products being two obvious ones) is an eminently useful way to help limit potential damage.

There are various brands of modified-release morphine and two formulations of both transdermal fentanyl and buprenorphine available for dispensing. Further strong opioid products are in the pipeline. Consider transdermal fentanyl. Two formulations are currently available, a matrix and a reservoir patch, and there are at least three different brands of fentanyl patch available to the dispensing pharmacist. Although it can be argued that the different formulations are bioequivalent, there are still significant potential problems if patients used to one type of patch are dispensed the other type without due explanation (see Panel).

Panel: Case study

Brian, aged 74 years, has advanced lung cancer. He lives at home and is cared for by his wife. He has an oxygen cylinder by his bed and receives regular visits from his palliative care nurse. Brian has been using fentanyl 75µg patches. He has found that by using one whole patch and cutting another patch in half, he receives optimum pain relief, and has been doing this for the past four months on the advice of his palliative care nurse.

Following the last visit from the nurse, Brian’s wife went to their local pharmacy to collect his prescription for more fentanyl patches. The prescription was for “fentanyl TDS 75µg”. When Brian’s wife got home she found that the patches looked different from the ones they were normally given at the pharmacy. When she tried to cut one of the patches in half, she found that it started to leak.

Brian’s wife decided to use just one 75µg patch and to ask the nurse for advice when she next called. However, the following day, Brian complained of increased pain, which became worse. When the nurse visited Brian, she explained that the patches they had been given were reservoir patches that could not be cut. Brian’s wife asked if it was possible to ensure they always got the matrix type of patches.

This case study has been adapted from real examples

Medication errors are all too common in the NHS and their impact on patient well-being and health costs can be considerable. Deaths attributed to medication errors and drug side effects seem to be on the rise in the UK, and the Audit Commission estimates the cost of this at around £500 million each year due to increased hospital stays. Often, the pharmacist’s role is limited to retrospective checking and monitoring of prescriptions but there is a strong argument for the pharmacological expertise of pharmacists to be used to help reduce the potential for confusion in drug prescribing. This scenario is becoming increasingly likely now that supplementary prescribing by pharmacists is a reality.

The present lack of firm guidelines and the consequent scope for confusion is unsatisfactory. It is all the more worrying given the types of drugs involved (strong opioids) and the types of patients we are dealing with (eg, those who are vulnerable, terminally ill and in pain or distress, or both).

Good clinical practice would suggest that we all strive, as health care professionals, to make the treatment pathways for these patients as smooth as possible, with minimal margin for error or confusion.

The likelihood of achieving this goal could be greatly increased if pharmacists promoted and encouraged the use of branded prescribing for all modified release and transdermal strong opioids.

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