Council agrees plan for communications review
The Council of the Royal Pharmaceutical Society has agreed the scope and remit for a review of the Society's strategic communications.
The review's aim is to ensure that the Society has in place all
it needs to be an effective communicator at a time of great external
change and in the light of devolution.
At the December
Council meeting, the Council agreed that the review would
audit the Society’s communications, identify strengths and weaknesses
and make recommendations. It will also identify and analyse whether the
Society has in place the key elements for successful strategic communications
and influence-building including: objectives and strategies; skills and
staff; structures, mechanisms and ways of working within the organisation;
a communications culture and a “listening” organisation;
and the appropriate level of resources allocated to the functions in
question. The review will also consider and make recommendations on how
the remits and ways of working of the new national boards should support
successful strategic communications both for the boards and for the Society
as a whole.
The President said: “The Council is pleased to respond positively
to members who want the Society to be a good communicator. A thorough
review will ensure that, in the changing environment, the Society is
able to respond promptly and appropriately. Effective strategic communications
are an essential tool across all the Society’s roles and functions,
underpinning and helping realise all of the organisation’s strategic
objectives. A way forward has been agreed and we are now tendering for
a consultant to undertake the review. The review will report to the Council
as early as possible in 2006.”
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The
Pharmaceutical Journal