Consultant chosen for communications review
An independent review of the Royal Pharmaceutical Society's strategic communications is to be carried out for the Society by the consultancy Citigate Public Affairs.
Citigate has been chosen by a selection panel appointed by the Society’s
Officers after the Council
agreed the scope and remit for the review
at its December 2005 meeting (PJ, 17 December 2005, p758).
The review will be concluded at the end of April and will be reported
to the Council as soon as possible thereafter.
The aim of the review is to ensure that the Society has in place all
it needs to be an effective communicator at a time of great external
change and in the light of devolution. The review will focus on making
sure that the Society is able to get its messages across effectively
to members, the public, the news media and politicians, and it will examine
the strategies, structures, ways of working and resources required to
meet the Society’s aims.
The Council agreed
to commission a review at its October 2005 meeting
(PJ, 22 October 2005, p531) in response to two motions carried at the
Society’s 2005 annual general meeting (PJ, 28 May, p661). The AGM
had asked the Council to set up a communications
committee and a membership committee, but Council members took the view that forming new committees
was not the solution, since all Council committees had communications
and membership elements and they should not be taken out and dealt with
in isolation. Instead, the Council agreed that a review would be timely
because of various current developments that had implications for the
Society’s communications activities.
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