The Pharmaceutical Journal
Vol 276 No 7390 p254
4 March 2006

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No Smoking Day continues to reach smokers successfully

No Smoking day encourages and helps individuals to stop smoking, according to a recent study (Tobacco Control 2006;15:19). The study looks at annual tracking, three-month follow-ups, media evaluation, web tracking and helpline calls over a number of years. The authors suggest that media campaigns supported by local activity can be effective in helping smokers to quit.