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Letters to the Editor
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Branded prescribing
Was the Practice Committee’s decision impartial?
From Mr W. Horsley, MRPharmS
I am writing concerning the decision made by the Royal Pharmaceutical
Society’s Practice Committee to lobby for proprietary
prescribing of sustained release opiate medications (PJ, 18 February, p215).
Although not necessarily disagreeing with the committee’s decision
I do have concerns about the impartiality of the committee members and
those who advise them. I think it may be prudent for anyone who is making
such a decision and those who are advising them to declare any competing
interests. Such rules or guidelines exist for our members of Parliament
and the organisations that lobby them.
The financial implications of the committee’s decision, if implemented,
would probably be to secure the market for the existing established brands
and make it more difficult for newer preparations to establish a foothold.
I am sure if pharmacists were asked to name a brand of sustained release
transdermal fentanyl the majority of responses would be for Durogesic
and few for the “generic” alternative Tilofyl. Similarly,
if asked to name a brand of sustained release oral morphine I suspect
the majority of responses would be “MST” or “MST Continus”,
with comparatively few responses for Zomorph or Filnarine SR or any of
the other sustained release oral morphine preparations. Therefore there
is a commercial advantage to those companies with a current large market
share from the committee’s decision.
Since there has been controversy in the past concerning the practices
of one of the major pharmaceutical companies in this market (PJ, 19 January
2002, p45), it is perhaps even more important that the decisions of the
committee are seen to be impartial. I hope to see printed in The
Journal soon declarations of impartiality from all of those concerned. Perhaps
in future such statements should be released with the approval of, or
in conjunction with, the National Patient Safety Agency.
William Horsley
Chester-le-Street,
Co Durham
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DAVID PRUCE, director of practice and quality improvement, Royal
Pharmaceutical Society, replies:
Council members are required to make
declarations
of interest which are maintained in a register and published in the
annual report. At Practice Committee meetings, like all other standing
committees of the Society, it is normal practice for declarations
of interest to be made by committee members before each agenda item
being
discussed. This practice was carried out and no members of the practice
committee at the time made any declarations or conflicts of interest
against this particular agenda item.
It is important to emphasise that the Practice Committee has not finished
its deliberations on this subject and has not made recommendations
to the Council
regarding what action the Society should take.
The issue was raised with the Practice Committee following a number of queries
that both the practice and quality improvement directorate and the fitness-to-practise
directorate had received around strong opioid prescribing, fentanyl patches
in particular. The overriding concern in the Practice Committee’s discussions
has been patient safety. In 2004, the Department of Health published a report
by the chief pharmaceutical officer entitled “Building a safer NHS for
patients — improving medication safety”. This report explored the
causes and frequency of medication errors, highlighted drugs and clinical settings
that carried particular risk and identified good practice to reduce risks.
Many of these recommendations are being addressed, especially by the National
Patient Safety Agency. The report noted that potent opiate analgesics are frequently
involved in serious medication errors (some fatal). It went on to make a number
of recommendations to improve the safety of the use of potent opiate analgesics.
One of these was that “oral sustained release opiates should be prescribed
by brand name to reduce the risk of dispensing and administration errors”.
The reasons behind the recommendation were the potential for confusion between
sustained release and immediate release products and the large range of products
available which can also lead to confusion. The catastrophic effects of medication
errors involving potent opiates was of great concern.
The Practice Committee was also aware that fentanyl patches are sometimes
halved in an effort to titrate the dose, although this is not a licensed
use. The
two formulations behave differently when halved.
The Practice Committee believed it was important to maintain continuity of
supply of potent opiates analgesics in order to reduce the potential risk
to patients. The committee is looking at a number of options to achieve this,
including whether brand name prescribing should be encouraged. At its recent
meeting, the Practice Committee agreed to ask British National Formulary
staff
whether they thought that there were sufficient grounds to recommend brand
name prescribing in this case. The current BNF guidance on brand name prescribing
does not advocate the brand name prescribing of opiates. The Society would
not wish to issue guidance that conflicts with that of the BNF. |
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