Behaviour change can reduce drug use
An interesting editorial in the 25 February issue of the BMJ deals with the concept of behavioural medicine. The behaviour of humans is
acknowledged to be a major
factor determining health, and should be taken into account whenever a programme
is devised that seeks to improve health and reduce the effect of lesser illnesses.
The UK Society of Behavioural Medicine was set up in 2004 to promote research
into sound behavioural interventions and their clinical applications.
It is acknowledged that, for example, the psychological preparation of a patient
for whom surgery is indicated is able to reduce the use of analgesia and length
of hospital stay. Psychological treatments based on the concepts of cognitive
behavioural therapy, in comparison with active pharmacological treatments, reduce
the experience of chronic pain. Behavioural interventions can, in place of active
treatments, sometimes prevent disease. Such interventions can also improve health
care delivery if applied to the pattern of clinical care.
Physicians are seen as the most powerful voice in medicine, but are predominantly
trained to rely upon drugs. Moreover, the pharmaceutical industry puts intense
and continuous pressure on doctors to persuade them to prescribe their products.
The way in which this pressure is applied may result in a bias towards employing
drugs before other possible measures have been considered.
Better quality research into behavioural techniques is required, based on valid
observations of the psychological factors involved in such treatment. The concept
must be greatly widened to take into account public health, geography, sociology,
health economics, architecture, sports medicine and other sciences in addition
to clinical medicine.
The influence on health of biological, social and cultural factors needs to be
closely evaluated as a basis for any interventions. Inducing changes in behaviour
could help
to reduce our reliance on pharmacological solutions to our health problems.
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