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PJ Online homeThe Pharmaceutical Journal
Vol 276 No 7395 p409
8 April 2006

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Advising smokers to stop is successful, says NICE

Brief chats with smokers about quitting are both successful in encouraging them to stop and cost-effective, the National Institute for Health and Clinical Excellence says in its first public health intervention guidance published last week.

“We found unequivocal evidence that these interventions make a difference to behaviour,” said Matt Kearney, a GP and member of the independent Public Health Advisory Committee that formulated the recommendations. Brief interventions may include simple advice to stop, an assessment of the patient’s commitment to quit, an offer of pharmacotherapy and behavioural support, and provision of self-help material or referral to more intensive support.

The guidance states that GPs and nurses should advise all smokers to quit. Pharmacists, it says, should refer people who smoke to an intensive support service such as the NHS Stop Smoking Service, or if appropriate to themselves. If the smoker is unwilling or unable to accept this referral, a pharmacist with suitable training should offer treatment and additional support.

The guidance has attracted a lukewarm response from the public health charity PharmacyHealthLink, which says that the guidance fails to reflect the role of pharmacists in smoking cessation.

Miriam Armstrong, chief executive of PharmacyHealthLink, said: “We are extremely disappointed for two main reasons. First, the new guidance could be interpreted as suggesting that pharmacists should refrain from opportunistically advising smokers to stop. Secondly, PharmacyHealthLink specifically advised NICE on the relevance of the new pharmacy contract to their public health guidance. In particular, we suggested that, as pharmacists are already required to provide opportunistic brief advice, as well as prescription-linked brief advice under the essential services element of the new contract, this would need to be reflected in the new guidance.”

However, it was clear at the launch of the guidance that NICE believes all health professionals have a role to play in helping smokers to quit. Mike Kelly, director of the NICE Centre for Public Health Excellence, said that all health professionals should actively engage in brief discussions during consultations. Pharmacists should give opportunistic advice to smokers, he said. “If a patient asks about nicotine replacement therapy that is the moment that pharmacists should be taking it forward,” he added.

To coincide with the launch, public health minister Caroline Flint announced an amendment to the “Standards for better health”, which reinforces the status of NICE public health guidance and allows the Healthcare Commission to assess the progress of NHS organisations towards implementing it.

NICE guidance on the optimal provision of smoking cessation services is currently under development and is due to be published in summer 2007.

Guidance can be accessed at www.nice.org.uk

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