Society asked to promote pharmacy medicines
The Society should actively promote the status and availability of pharmacy medicines, the branch
representatives' meeting decided.
Moving a motion to that effect, Cathey Holland (South Cheshire) suggested
that neither the public nor other health care professions realised the
difference between pharmacy medicines and general sale list medicines.
By failing to promote the existence of the pharmacy medicine category,
the profession is missing an opportunity to highlight the value of pharmacy
and pharmacists.
The branch would like the distinction to be taught in medical schools,
explained in the British National Formulary and incorporated into the
rules on advertising medicines to the public. It would also like the
Society’s public relations unit to include an explanation in any
contact with journalists about medicines sold to the public.
Seconding, Anne Rickard (South Cheshire) said that community pharmacists
should take the matter forward when advising patients. And hospital pharmacists
involved in the training of medical students can transmit the message
through that route.
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The
Pharmaceutical Journal