AAH offers support for new contract public health service in Scotland
As the countdown to the start of the new pharmacy contract in Scotland begins, AAH Pharmaceuticals is highlighting one of its services as a way to help pharmacists implement the public health service.
The AAH package comprises two components: materials for public health
services and the support of a public relations agency. The idea is that
once the public health services are in place — services such as
smoking cessation, blood pressure monitoring, weight management and diabetes
screening — a local public relations campaign is launched to promote
what the pharmacy offers.
Ajit Malhi, AAH’s professional services manager, explained: “The
Scottish Executive Health Department will provide materials for up to
four national six-week public health campaigns a year, but this leaves
pharmacists a further 28 weeks when they can implement additional campaigns.” This
is where the AAH package could fit in, providing training materials,
patient information booklets and promotional materials.
Ian Will, of Will Chemist, Inverurie, Aberdeenshire, has used the service. “The
public relations people helped immensely and produced a press release
for us,” he commented. “I was delighted and surprised that
the article in the Evening Express generated so much interest. We had
so many people wanting to make use of the service that we ended up with
more requests than we were able to cater for.” |
The
Pharmaceutical Journal
Acrobat
Reader