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The Pharmaceutical Journal
Vol 277 No 7415 p26xx
26 August 2006


Society summary


How you can help the development of a future forward strategy for pharmacy

Pharmacy 2020 logo

Hemant Patel

The President, Hemant Patel, who chairs the Pharmacy 2020 steering group

The Royal Pharmaceutical Society is about to embark on its Pharmacy 2020 project, which aims to identify the challenges and drivers that affect the profession's ability to fulfil its potential in health care provision, to identify good practice in pharmacy and to prepare a forward strategy to take pharmacy to the year 2020. On these two pages we look at how pharmacists can get involved in the project and influence the future

Pharmacists will be able to start influencing a strategy for the future of the profession from 4 September, when the Royal Pharmaceutical Society’s Pharmacy 2020 project is launched during the British Pharmaceutical Conference at Manchester International Convention Centre.

Conference participants will be able to have their say at a special Pharmacy 2020 exhibition stand — Stand 33 — where they can talk to people involved in the project and record their views at a video booth. They will also be able to take part in an interactive discussion, which is part of the programme for the final afternoon of the conference, 6 September.

The discussions at the conference will be just the beginning of a wide ranging consultation with people inside and outside the profession. The Society’s Director of Practice and Quality Improvement, David Pruce, says: “To inform any future forward strategy a full picture needs to be established so that pharmacy can move forward understanding the difficulties and these can be articulated to the GB health departments. The initial phase of the project will include consultation on what the barriers and drivers are that currently affect the pharmacy profession’s ability to fulfil their potential as health care providers for the public. This will provide a solid foundation to then consult with the public and the profession as to what their needs and expectations will be as we move forward to 2020.”

The intention is to produce a “socially responsible” vision of where pharmacy should be in 10 to 15 years. The three main aims of the project are set out in Panel 1.

Panel 1: Aims of the project

The aims of Pharmacy 2020 are to:

· Identify the challenges and drivers that affect the ability of those in the pharmacy profession to fulfil their potential as health care providers

· Identify good practice in pharmacy

· Prepare a forward strategy to take pharmacy to the year 2020

Pharmacy 2020 is being managed by a steering group comprising both Council members and senior members of the profession, including pharmacists working in Scotland and Wales (see Panel 2). It is chaired by the President, Hemant Patel. The steering group is supported by a cross-directorate project group of Society staff chaired by Mr Pruce.

Panel 2: How the Pharmacy 2020 project is being managed

Pharmacy 2020 is being overseen by a steering group, which will govern its strategic direction and report to the Council at regular intervals.

The group is chaired by Hemant Patel, President of the Society, who has been appointed in a personal capacity. Other members are Marcia Saunders (a lay member of Council), David Taylor (professor of pharmaceutical and public health policy, School of Pharmacy, University of London), Clive Jackson (chief executive, National Prescribing Centre, and a former member of Council), Alison Strath (principal pharmaceutical officer, Scottish Executive Health Department), Bob McArtney (clinical pharmacy specialist, University Hospital of Wales), Steve Wicks (chairman of the Society’s Industrial Pharmacists Group) and David Pruce, the Society’s Director of Practice and Quality Improvement.

Mr Pruce also chairs a project group with representation from all the Society’s main operational directorates. The project group will be responsible for the tactical and managerial decisions to ensure that the project delivers the strategic goals agreed by the steering group. It will give regular reports to the steering group and the Society’s Executive Group.

Although the project is a cross-directorate one, it will be managed from within the Practice and Quality Improvement Directorate. The Society has appointed Michele Savage as project manager. Ms Savage previously acted as project manager for the Society’s devolution review.

The Society says that the first round of consultations will take place over three to six months. The precise format and timetable for the initial consultations has yet to be decided, but the aim is to involve as many members of the profession as possible. Pharmacists can submit their views now if they wish (see Panel 3) but should be aware that, to help them take stock of where they are now and then look to the future, the Society is planning to issue a number of background papers identifying trends in health care, science, workforce, etc.

Panel 3: Submission of observations

Pharmacists do not need to wait for exhibition stands, conference sessions, roadshows or other special events to make their views known. The Pharmacy 2020 project manager, Michele Savage, would welcome preliminary observations, particularly if they are related to the five questions to be asked at the BPC video booth.

Further information is available from Michele Savage, Project Manager, Pharmacy 2020, Royal Pharmaceutical Society, 1 Lambeth High Street, London SE1 7JN (tel 020 7572 2564; e-mail michele.savage@rpsgb.org). Comments may be submitted by post or by e-mail.

Pharmacy 2020 will also be informed by the outcome of other current or planned consultations. These include the current Code of Ethics consultation (PJ, 17 June, centre pull-out) and the education review consultation (PJ, 27 May, p639).

On completion of the initial Pharmacy 2020 consultations, the Society intends to produce rapid feedback for pharmacists on what they collectively said.

After these first consultations, the project will move on to consider the main question of what the forward strategy for the profession in 10 to 15 years’ time should look like. The Society intends to make this consultation extensive. It will heavily involve the profession and will also engage other professions, patient groups and the public.

Mr Pruce said: “We are at a key stage in the implementation of many new and exciting developments for pharmacy. If we are in the future to push the barriers of what we do in the pharmacy profession further it is important that we know exactly what is happening with current pharmacy development.

“Pharmacy 2020 is not just about creating a new vision. It is about moving forward to the future ensuring that current strategies are in place and working for the public and the pharmacy profession.”

Pharmacy 2020 is not, of course, the first project launched to engage the profession in mapping and achieving its own aspirations. The first was the Pharmacy in a New Age (PIANA) project, launched in 1995, which took the views of the profession and distilled them into a strategic vision designed to meet the needs of patients and the aspirations of pharmacists. The Society then worked to realise that vision — with considerable success.

Earlier this year, in his address to the Society’s annual general meeting on 24 May (PJ, 3 June, p662), the President, Hemant Patel, described Pharmacy 2020 as a major piece of work to identify the future direction of pharmacy. He said: “We want this to be as successful a project as its predecessor, Pharmacy in a New Age. That project shaped a highly aspirational vision for the development of the pharmacist’s role. In just over 10 years that vision has been delivered. The secret of the project’s success was actually very simple: it was because so many of our members got involved and had their say. The PIANA vision was truly representative of the profession and that is what we need for Pharmacy 2020.”

The President concluded: “I am delighted and proud that the Council has asked me in a personal capacity to lead this work. I am looking forward to sharing our plans with you and getting the show on the road — literally! I urge you to get involved and help us chart the next exciting stage of our profession’s journey.”

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