PAGB refocuses its attention on members
Sheila Kelly: doing what only we can do |
The Proprietary Association of Great Britain is to stop providing consumer health information and is to refocus its work on helping companies meet the new regulatory requirements of recent European pharmaceutical legislation.
Recent feedback to the PAGB from member companies has indicated that
they now expect it to concentrate on supporting their needs, rather than
raising the profile of self-care and providing information to help consumers
look after their health.
As a result, the association will concentrate on trying to make sure
that the implementation regulations for the new requirements are as industry-friendly
as possible, and unnecessary red tape is removed. It intends to build
on the model of the recent Better
Regulation of Over-the-Counter Medicines Initiative, which involves the Medicines and Healthcare products Regulatory
Agency, the PAGB, the National Pharmacy Association and Government representatives.
Former director of communications and commercial affairs Mike Owen left
the association last year and was not replaced.
Executive director Sheila Kelly said: “We are trying not to duplicate
what other people are doing. It’s about doing the things that only
we can do.” |
The
Pharmaceutical Journal
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