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Vol 277 No 7426 p566
11 November 2006

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Pharmaceutical companies urged to have closer link with pharmacy

Manifesto

The manifesto looks at how industry should support patients, deliver value for money and invest in future research

Pharmaceutical companies need to work more closely with pharmacists and primary care trusts, according to the Association of the British Pharmaceutical Industry.

Speaking last week at the launch of the association’s manifesto, “The right medicine, the right patient, the right time” (PDF 2.7 MB), Nigel Brooksby, president, said that patients were often confused about how they should take their medicines and that the information provided when they were given their medicines could be improved.

“We can work with pharmacists to make sure that they [pharmacists] ask the right questions,” he added. “We can give the right level of information, possibly not always to patients themselves, but to their families and carers and make sure that compliance is better to make sure that patients do get better quicker.”

In addition, Richard Barker, director general of the ABPI, spoke about the work the pharmaceutical industry is doing with PCTs.

The industry has tended, he said, to aim most of its resources at prescribers of medicines. “I don’t think it has put enough resources of the right kind and calibre into talking to the people who manage the local health systems — PCTs and secondary care trusts,” he argued. “We are beginning to … sit down as the ABPI with the people in PCT management and talk about common problems, trying to make ourselves part of the solution to their problems, rather than another one of their budget concerns,” he added.

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