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Vol 277 No 7432 p785
23/30 December 2006

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Christmas miscellany 2006

A bitter case of pharmaceutical luck

In this article, Peter Mackenzie, FRPharmS, a former managing director of Macfarlan Smith Ltd, describes his part in marketing what is claimed to be the world's most bitter substance: denatonium benzoate

Christmas miscellany 2006 index


Bitter tasteSerendipity is described in the dictionary as “the faculty of making lucky or beneficial finds” and there could be no better example than the unexpected emergence of the world’s most bitter substance, nearly 50 years ago.

It all came about when chemists in an Edinburgh laboratory were studying local anaesthetics. In particular, their quest was to find an alternative to lignocaine (lidocaine), but one that had a much shorter after-effect. One day, the research director entered my office and placed a small vial containing a white powder firmly on the desk. His first words were something like: “Do you think you could find a market for this?”. The previous morning, the room in which they had been working was permeated by an intensely bitter taste. This was quickly traced to a compound that had been spilled on a bench. The research director told me that he had tasted a spot of the substance and that the bitterness was still evident.

The foregoing happened in a decade when Macfarlan Smith was making and exporting substantial quantities of strychnine to Australia to eradicate rabbits. The demand for this poison dropped steeply when myxomatosis became prevalent and this, in turn, led to a shortage of brucine, a by-product of strychnine manufacture. Brucine was in demand in the US, where is was used to denature alcohol — to remove its “usefulness” as a beverage by adding a bitter substance or dye, or both. If alcohol was denatured, no duty had to be paid on it so all alcohol for industrial purposes (eg, antifreeze) was denatured.

Brucine was an important product for the company and so it was hoped that the newly discovered bitter substance, called THS 58, might be a suitable alternative. The next step was to ascertain if this was likely and accordingly a visit to the Alcohol and Tobacco Tax Division of the US Treasury was arranged in June 1959. An interesting feature of this trip was my voyage (first class) from Greenock to Montreal on the Canadian Pacific liner Empress of England, our chairman having considered this would be conducive to the ensuing discussions. The crossing took exactly a week, the highlight being the journey up the St Lawrence River to Quebec and on to dock in the centre of Montreal. The journey continued by rail and air to Washington.

The discussions with the American authorities went well. They had earlier examined a sample and confirmed it was much more bitter than anything they had so far come across. Soon afterwards we received notification that THS 58 had been accepted.

In the meantime a patent had been obtained for the substance and the trade name Bitrex registered. But then a few months later came a setback. Unexpectedly, a red deposit (rust) was appearing in metal drums containing the denatured alcohol. This was hurriedly investigated in Edinburgh and put down to the presence of the chloride ion in the substance (denatonium benzyl chloride). Replacement of the chloride ion by the protective benzoate ion (a rust inhibitor) was successful — the bitterness remained — and the revised product patented in due course.

From then on all went well and other countries gave approval of the denaturant, including the UK and Canada in the early days. Subsequently acceptance has spread more widely and it is approved in more than 40 countries. Bitrex was recorded in the Guinness Book of Records as being the bitterest substance known. As far as I know, there is no bitterness scale by which the degree of bitterness can be measured, but comparisons can be made using the number of dilutions required until the bitter taste is no longer detectable. In fact, in a recent brochure, Macfarlan Smith claims that “Bitrex is so powerful that a teaspoon of it added to an Olympic sized swimming pool can be detected by a human being.”

Other uses

Most people dislike bitter tastes and it has been suggested that this dislike evolved because it helped humans avoid accidentally consuming poisons — many naturally occurring bitter compounds are known to be toxic.

In the early days Bitrex was also used in the form of a paste to discourage the biting of finger nails — older readers will probably recall that pieces of aloes were commonly used for this purpose. A local chemist had a degree of success with the product before it was taken up by a national company. But pharmacy can have many interesting and unexpected avenues and another use at this time was in a product named Pigtail. The principal outlet for it was Denmark where tail biting in pigs was prevalent.

Since then, Bitrex has been used as a safety additive for many household, garden and personal care products — it renders such liquids much less liable to be consumed by children. For example, it can be found in floor cleaner, paint stripper, shampoo, perfume and slug bait. And it is possible that there may be other uses for Bitrex so far not investigated.

This substance, which was discovered by accident, has proved to be of great value as an aversive agent and its potency remains unchallenged. On a personal note it has been of enthralling interest over at least 26 years and provided a change from my involvement with the sale of opiates worldwide and the procurement of adequate supplies of opium — all of course strictly licit.

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