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PJ Online homeThe Pharmaceutical Journal
Vol 278 No 7441 p237
3 March 2007

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Minister launches materials to assist public health

Caroline Flint

Caroline Flint: pharmacists have an important role in public health

Materials to help pharmacists and their staff give lifestyle advice have been developed by PharmacyHealthLink in association with the Department of Health.

The resources support the prescription-linked healthy lifestyle advice component of the essential services part of the community pharmacy contract.

The materials — which include a set of information cards to use as prompts during discussions, a public information leaflet and a guide for pharmacy staff — were launched by Caroline Flint, Minister of State for Public Health, at a conference on implementing the national strategy “Choosing health through pharmacy”, held in London this week.

Launching the resources Ms Flint said: “All of the materials reflect up-to-date Government policy. We strongly urge that these tools be used by community pharmacies across England to ensure that members of the public get the same or similar healthy lifestyle advice whichever pharmacy they visit.”

Ms Flint emphasised that pharmacists have an important role to play in public health, saying that not only can they provide information but they can also follow through with practical tests, such as measuring blood pressure. She added that there is much that other health professionals can learn from pharmacists in the way they engage the public, in terms of the language they use and their outward public profile and customer service.

Gul Root, principal pharmaceutical officer, public health and contractual framework, at the DoH, explained that the resources had been developed because it became clear that brief opportunistic advice was not being provided consistently across England.

“We expected some kind of structured discussion to last for about two to three minutes. We did not expect that it would be just about handing out leaflets,” she said.

Under the community pharmacy contract, pharmacists and their staff are expected to give lifestyle advice to people who present prescriptions for dispensing, especially those with diabetes, coronary heart disease or high blood pressure, and those who smoke or are overweight.

The materials give detailed information on five main topics, which have been identified as priority areas for giving healthy lifestyle advice. These are physical activity, weight management, diet and nutrition, alcohol and smoking.

Miriam Armstrong, chief executive of PharmacyHealthLink, commented: “We are really excited about this collaborative work. This is the first time that pharmacy and public health have joined forces nationally to launch such an initiative.”

A website (www.pharmacymeetspublichealth.org) which provides further information to help pharmacy staff provide brief advice and interventions was also launched at the conference.

The guide, leaflets and cards will be sent out to all community pharmacies in England this month.

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