New NPA health campaign targets students
 
The two sides of the campaign beer mat |
New routes are being used by the National Pharmacy Association to promote
its “Ask your pharmacist” campaign.
As part of a five-year strategy, new advertisements will appear in
regional and national press and on the social networking website MySpace.
In addition
to increasing consumer awareness of the role of the community pharmacist,
the campaign will focus on services including medicines use reviews and
smoking cessation. In particular, “secret smokers”, social
smokers, students and those thinking of starting a family will be targeted.
The campaign will also feature other members of the pharmacy team, demonstrating
that advice is available from other qualified staff.
Feature articles and advertisements will appear in a range of regional
newspapers and the campaign will also run in the Daily Express health
pages. The NPA is piloting television advertising in Northern Ireland
and an infomercial will appear twice a day on GMTV during Allergy Week
in May.
The NPA, in partnership with the National Union of Students, is distributing
200,000 no smoking beer mats to towns in the UK, focusing on those with
schools of pharmacy, and thereby also promoting the NPA to pharmacy students.
Virginia Mead-Herbert, NPA marketing director, added that the NPA is
also launching a “viral
campaign” on the MySpace website
to spread the campaign message among those who use the site. |
The
Pharmaceutical Journal
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