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PJ Online homeThe Pharmaceutical Journal
Vol 278 No 7448 p445
21 April 2007

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Society urged not to set rules for medicines displays

Providing advice

Providing advice is more important than whether medicines are on open display

Two organisations representing pharmacy companies have told the Royal Pharmaceutical Society not to be prescriptive about how medicines are displayed for sale in pharmacies.

Both the National Pharmacy Association and the Company Chemists’ Association say that ensuring the safe use of medicines by giving advice before they are bought is more important than whether they are on open display or available for self-selection.

In its response to a Society consultation on self-selection of pharmacy medicines, the CCA says that the Society should place restrictions on the way that P medicines are made accessible to the public, but that it should consider carefully whether it should be prescriptive over practical matters, such as the way medicines are displayed.

“We suggest that the Society considers how to ensure that patients and consumers receive appropriate advice and are enabled to purchase the medicines they need safely and effectively, rather than attempt to regulate how medicines are displayed,” it says.

The CCA does not see allowing people to pick up packs of medicine as synonymous with self-selection if pharmacists or suitably trained staff are in a position to intervene before a sale takes place.

“Some might consider that it might be difficult to take medicines from patients if they are later thought to be unsuitable by the pharmacist, but we consider this to be a matter professionals will need to deal with themselves, rather than form part of a professional code,” the CCA says.

CCA chief executive Rob Darracott commented: “Limiting self-selection is a low-tech way of ensuring the pharmacist can intervene. We recognise that the market will want to test different ways of presenting medicines to the public moving forward, but the key factor is maintaining the opportunity for professional intervention.”

The NPA said that open display, rather than self-selection, is what its members want, but that there should be differentiation in the public eye between general sale list medicines and pharmacy medicines.

“Patient safety needs to be maintained through intervention or advice from a member of the pharmacy team,” said Michelle Styles, head of information at the NPA.

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