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PJ Online homeThe Pharmaceutical Journal
Vol 278 No 7457 p728
23 June 2007

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Experience of pharmacist smokers could be valuable

Model cigarette

Lloydspharmacy's 25-foot model cigarette

Pharmacists’ own experience of nicotine addiction may help reduce feelings of isolation among smokers hoping to quit, Lloydspharmacy pharmacy director Andy Murdock believes.

Research by Lloyds-pharmacy, ahead of the introduction of the ban on smoking in public places in England on 1 July, has found that about 3,800 pharmacists smoke. Of these, 57 per cent say that their credibility when advising others on how best to quit is impeded not at all or only very little.

Mr Murdock thinks that many smokers wanting to quit may be reassured by the fact that smoking cessation professionals have had similar experiences themselves. “Smokers may feel increasingly isolated when the ban comes into effect,” he said. “People need to understand that we are here to help them and that the experts are only human and may have battled with nicotine addiction themselves and know how they feel.”

To promote its smoking cessation services ahead of the ban, Lloydspharmacy will be taking a 25-foot model of a cigarette on a tour of England. Last month a survey found that over a quarter of smokers intend to quit either before the ban comes into effect or in the first year of its introduction.

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